1958 marked the dawn of a new era for Heuer. Jack Heuer became the fourth generation to manage the family company.
The decade would see new chronograph models, innovating designs for legendary stopwatches and dashboard timers dominating the rally world.
Historically, Heuer had identified most of its chronographs with only reference numbers, but in 1962 the company began using distinctive names for its models.
The Autavia was the tool for automobiles or aviation. The Heuer Carrera would follow in 1963, capturing the power of a beautiful name, the romance of racing and the purity of design.
1968 would bring the Camaro, using a cushion-shaped case to celebrate a popular muscle car of the era, and the Skipper, a colorful yachting watch.
In 1964, Heuer acquired Leonidas, a leading maker of stopwatches and chronographs.
The Leonidas acquisition greatly expanded Heuer’s line of stopwatches.