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Building on a legacy of speed and precision, TAG Heuer's racing partnerships celebrate its enduring passion for motorsport.
Since 2016, TAG Heuer has timed every crucial moment in Red Bull Racing’s rise to F1® dominance, from victories to bold timepieces.
TAG Heuer and Oracle Red Bull Racing push the boundaries of speed, precision, and performance—both on the track and on the wrist.
The bold blue and orange of Gulf’s legendary livery meet TAG Heuer’s racing spirit in a timeless fusion of style and speed.
Ayrton Senna and TAG Heuer share an unbreakable bond forged through relentless precision, daring performance, and racing greatness.
TAG Heuer has timed every breathtaking second of the Indy 500 since 2004, capturing motorsport’s most exhilarating moments.
The motor-racing inspired collection for men and women who dare live life at full speed.
DISCOVERA tribute to TAG Heuer’s bold racing spirit, the Formula 1 Date collection blends heritage and modernity. Inspired by the 1986 Series 1, it reinvents vibrant colors and advanced technology for today’s fast-paced lifestyles.
DISCOVERThe TAG Heuer Formula 1 Chronograph collection is built for those who thrive on adrenaline. Inspired by the thrill of motorsport, these bold timepieces embody speed, endurance, and cutting-edge performance.
DISCOVERThe Edge looks back at an unforgettable year for the three-time Formula 1 world champion.
READ MOREThroughout the season, Verstappen’s star qualities shone brightly, garnering well-deserved points and applause, ultimately crowning him the 2021 champion.
READ MOREFrom its synopsis to the star-studded cast, below are some fun facts about the upcoming series - that brings to life TAG Heuer legend and ambassador, Ayrton Senna.
READ MOREWho better to embody TAG Heuer’s tag – ‘Don’t crack under pressure’ – than the legend that was (and is) Ayrton Senna. The all-but-superhuman motoracing star remains synonymous with incredible courage, skill and perseverance to this day. Some say there will never be another like him. Discover why in this article.
Read MoreTime, rather than speed, was what mattered to Ayrton Senna. All Grand Prix cars are fast, and any professional racing driver, given a straight piece of track, can put his foot down to reach and hold 200 miles an hour. Only the great ones can find ways to shave away the fractions of a second that make the real difference. And Senna was as great as they come.
READ MOREOne of the all-time brightest stars of motorsport, Ayrton Senna blazed through life with the passion and speed of a true racing genius.
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