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TAG HEUER
A HISTORICAL PASSION
Through its legendary drivers like Max Verstappen and Ayrton Senna, TAG Heuer’s commitment to Formula 1® runs deep.
Built for speed, the casual sports watch worn by Formula 1® legends has a metal bracelet with driver extension to fit over the sleeve of a racing suit. Highly shock resistant, it goes through more than 60 quality tests and can take anything your life’s adventure throws at it.
VIEW ALL MOTORSPORTS WATCHESFor more than 160 years, TAG Heuer has led, never followed, setting its own rules and driving watchmaking into uncharted territories. Its timepieces are not faithful reflections of tradition, but true representatives of design and engineering at their most innovative and awe-inspiring.
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In 2025, TAG Heuer returns as the Official Timekeeper of Formula 1®, continuing its legacy with the sport’s top drivers and teams. An exciting new chapter begins.
Jack Heuer strikes a deal with Scuderia Ferrari to provide timekeeping equipment. Their drivers start wearing Heuer watches, and the watchmaker becomes the first non-automotive brand to sponsor motor racing.
Heuer joins TAG (Techniques d’Avant-Garde) and as TAG Heuer the brand becomes McLaren’s racing team sponsor. The following year the TAG Heuer Formula 1 is launched, tested by McLaren drivers.
TAG Heuer is the official timekeeper of Formula 1®. The top drivers wear the circuit’s top watch, the hugely successful TAG Heuer Formula 1.
TAG Heuer becomes Official Timekeeper and Partner of RED BULL Racing Formula 1® Team.
In 2025, TAG Heuer returns as the Official Timekeeper of Formula 1®, continuing its legacy with the sport’s top drivers and teams. An exciting new chapter begins.
Jack Heuer strikes a deal with Scuderia Ferrari to provide timekeeping equipment. Their drivers start wearing Heuer watches, and the watchmaker becomes the first non-automotive brand to sponsor motor racing.
From timing legendary races to partnering with elite racing teams, TAG Heuer has defined precision in motorsport. The TAG Heuer Formula 1 collection embodies this fearless heritage, inspired by the adrenaline of the track.
The TAG Heuer Formula 1 Chronograph series embodies the adrenaline-fueled world of motorsport, a legacy deeply rooted in the Maison’s storied history with the racing universe.
READ MOREFrom an extraordinary evening hosted at the Rubell Museum, to the Oracle Red Bull Racing Formula 1 car adorned with a special logo, looking back on a weekend that marked the pinnacle of TAG Heuer | Kith collaboration.
READ MOREOne of the all-time brightest stars of motorsport, Ayrton Senna blazed through life with the passion and speed of a true racing genius.
READ MOREA tribute to TAG Heuer’s bold racing spirit, the Formula 1 Date collection blends heritage and modernity. Inspired by the 1986 Series 1, it reinvents vibrant colors and advanced technology for today’s fast-paced lifestyles.
DISCOVERThe TAG Heuer Formula 1 Chronograph collection is built for those who thrive on adrenaline. Inspired by the thrill of motorsport, these bold timepieces embody speed, endurance, and cutting-edge performance.
DISCOVERBuilding on a legacy of speed and precision, TAG Heuer's racing partnerships celebrate its enduring passion for motorsport.
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