A Matter of Time

Behind every iconic watch there’s a timeless story. Welcome to A Matter of Time, a podcast by TAG Heuer. Hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer, we dig into our archives to bring you untold stories of our watches and how they have influenced sport and popular culture through time. Hop into this time machine and discover how everything is simply A Matter of Time.

Apple Podcast

Apple Podcast



Google Podcast

Google Podcast



Amazon Music

Amazon Music

Episode #1

1950s: The pre-Carrera years 

In our first series, we uncover the history and heritage of the iconic TAG Heuer Carrera. But before we get to the collection, we’re taking you all the way back to the 1950s. To the pre-Carrera years and the story of the legendary race that inspired the Carrera. Join your host Nicholas Biebuyck, Heritage Director at TAG Heuer, as he takes you back in time on A Matter of Time.

Image: Heuer Carrera, Reference 3336

Episode #2

1963: The birth of the iconic Carrera

In this episode, we revisit Jack Heuer’s eureka moment at the 12 Hours of Sebring endurance race in Florida, March 1962. Find out how a conversation with the parents of racing drivers Ricardo and Pedro Rodriguez inspired one of the most iconic watch collections ever created.

Image: Heuer Carrera, Reference 2447 S


Episode #3

1960s: Dato Carreras and the power of advertising

Meet the first Carrera with a date complication, and discover how Jack Heuer harnessed the power of advertising to unveil the timepiece to the world. 


Image: Heuer Carrera, Reference 3147 N (Dato)

Episode #4

1969: The dream team behind the Chronomatic

In this episode, we meet the dynamic duo behind the automatic chronograph movement. Join Jake Heuer on his journey towards innovation in 1969. 


Image: Heuer Carrera, Reference 1153 N

Episode #5

1970s: Conquering motorsport with Ferrari

This time, we explore how the relationship between Heuer and motorsport was forged in the 1970s. A surprising deal with Ferrari placed Heuer at the center of the racing world and catapulted the gold 1158 CHN Carrera into a symbol of success. 


Image: Heuer Carrera, Reference 1158 CHN

Episode #6

1985 - 1990s: The return of the Carrera

In this episode, we travel back to a challenging time for the company, which led to the departure of Jack Heuer from the family business. And the creation of TAG Heuer. A decade later, the strong desire to strengthen the brand identity was finalized by the return of both the Carrera and Jack in 1996 at the Monza Grand Prix. 


Image: TAG Heuer Carrera, Reference CS3110

Episode #7

2008 - 2012: Break into luxury…

Discover TAG Heuer’s journey from an accessible watchmaker in the 1990s to a high-end brand under LVMH in the early 2000s. At the center stood the Carrera and the Monaco V4 - TAG Heuer’s pillars of innovation and luxury. 


Image: TAG Heuer Carrera, Reference CAR2C10.FC6323

Episode #8

2021: TAG Heuer x Porsche - an alliance forged by innovation

This episode focuses on the special relationship between Porsche and TAG Heuer and their official partnership in 2021. While it’s by chance that the name ‘Carrera’ is central to both brands, their passion for technology and innovation is what made them destined for collaboration. 


Image: TAG Heuer Carrera Porsche, Reference CBN2A1F

Episode #9

2023: A new chapter begins

Live from Watches & Wonders in Geneva, Nicholas explores the revolutionary thinking behind TAG Heuer’s latest Carrera novelties: the TAG Heuer Carrera Chronograph and the TAG Heuer Carrera Chronograph Tourbillon. Discover how the Swiss watchmaker is writing a new, exciting chapter in the story of the Carrera. reimagined the Carrera for the future.

Image: TAG Heuer Carrera Chronograph, Reference CBS2212.FC6535