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COLLECTION

TAG HEUER LINK

The S-shaped design, icon of sport and elegance

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COMFORT AND AVANT-GARDE AESTHETICS

Motion, purity, curve, precision, an almost liquid-metal dynamism in its streamlined form and silhouette — these are the TAG Heuer Link’s signature values.

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PEERLESS COMFORT

THE LINK IS THE ONLY COLLECTION WHOSE DESIGN STARTED WITH ITS BRACELET

Streamlined to its purest form, the integrated S-shaped creation combines fluidity with strong aesthetic. The timepiece floats weightlessly on the wrist yet has expressive solidity and dramatic shape. It fits like a second skin.

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AESTHETIC AND ERGONOMIC

THE BRACELET DESIGN APPEALS TO THE EYE AS MUCH AS THE WRIST

The emblematic double S-shapes are one of the most successful designs in contemporary luxury. They are fine brushed, with a polished shine on the sides. The combination of finishings defines the sport chic look.

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REFINED DESIGN

CLEAN LINES IN SHIMMERING STEEL, THINNER, FLATTER, MORE CONTEMPORARY.

MORE STORIES ON OUR ONLINE MAGAZINE - THE EDGE

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EVERYTHING YOU’VE ALWAYS WANTED TO KNOW (BUT NEVER DARED TO ASK) ABOUT TAG HEUER

We’re exploring our history, the history of TAG Heuer – from our earliest origins to a brief course on Chronographs… via a little bit of space travel. Let’s begin at the beginning…

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TIME IS ELASTIC: HOW TO RECLAIM CONTROL OF THE CLOCK

Feel like the last year has sped by? Explore our tips for how to make the next one a little more memorable… and perhaps give you ‘more’ time to enjoy it

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article3

A WRISTED DEVELOPMENT: WHAT STOPPED THE POCKET WATCH?

A look back at the fascinating moment (alright, it took a few years...) when the world made the shift from the stopwatch to the wrist-watch. From the hotly-debated ‘first’ wrist-mounted timepiece, all the way to the first Heuer watch – join us for a rambling review of time-keeping through time.

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MASTERING TIME

TAG HEUER CHOOSES ITS CHALLENGES, THEN PUSHES BEYOND

For more than 160 years, TAG Heuer has led, never followed, setting its own rules and driving watchmaking into uncharted territories. Its timepieces are not faithful reflections of tradition, but true representatives of design and engineering at their most innovative and awe-inspiring.

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LINK, FROM 1987 TO NOW

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1987

1987

The launch of the S/EL - short for Sports and Elegance - a stainless-steel sports watch with a unique and recognizable S-shaped bracelet.

1991

1991

Formula One legend Ayrton Senna selects his everyday watch: a gold Quartz Analog/Digital TAG Heuer S/EL Chronograph with a brown leather strap.

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1999

1999

The S/EL is reborn as the LINK, named for its defining characteristic - the bracelet’s distinctive “double S” links.

2007

2007

The 20th anniversary of the Link is celebrated with the launch of the Link Calibre S Chronograph with battery-powered electro-mechanical movement.

2017-2018

2017-2018

International re-launch of the Link, first as a ladies’ collection with cushion-shaped case shape and a fully integrated bracelet, followed by collection for men a year later.

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MONACO

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FORMULA 1

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CONNECTED

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