High steering precision under extreme time pressure. The ultra-competitive world of motorsports shares TAG Heuer’s quest for cutting-edge innovation and high performance.
Driven by its deep ties with motor racing, TAG Heuer proudly stands alongside the very best drivers, teams, and championships as Official Timekeeper and Official Watch.
Rebels at heart, they were unstoppable racers. Putting the pedal to the metal ahead of their time, our Heritage ambassadors defined the spirit of motor racing, inspiring us to never stop pushing our limits and break free from conventions. Timeless icons whose flame still burns alongside the legends of tomorrow in TAG Heuer’s universe.