COLLECTION

TAG HEUER FORMULA 1

The motor-racing inspired collection for men and women who dare live life at full speed

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A HISTORICAL PASSION

Through its legendary drivers like Juan Manuel Fangio and Ayrton Senna, TAG Heuer’s commitment to Formula 1 runs deep.

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SPORTY, URBAN, FEARLESS

MULTIPLE OPTIONS TO FIT ANY LIFESTYLE. WEAR IT EVERY DAY TO DO EVERYTHING

The racing-inspired notches on the bezel is an emblematic feature of this TAG Heuer’s luxury collection. It is the only series emblazoned with the colored TAG Heuer shield.

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COCKPIT-INSPIRED

" I am not designed to come second or third. I am designed to win. Racing is in my blood. "

Ayrton Senna, TAG Heuer Ambassador and famous racing driver

MORE STORIES ON OUR ONLINE MAGAZINE - THE EDGE

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TURNING BACK TIME WITH...THE TAG HEUER FORMULA 1

A look at the evolution of the TAG Heuer Formula 1

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UNSUNG HEROES : AYRTON SENNA

One of the all-time brightest stars of motorsport, Ayrton Senna blazed through life with the passion and speed of a true racing genius.

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TIME OUT: THE NEW TAG HEUER FORMULA 1 VIEWED BY MADS PERCH

In our landmark new Time Out series, The Edge is asking breakout photographers to showcase a TAG Heuer watch through their world and lens, focused on a theme related to the timepiece itself.

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COOL, CHIC AND CASUAL

GLAMOROUS WATCHES FOR ACTIVE LIFESTYLES

Function meets fashion in the famous TAG Heuer Formula 1 Lady collection, now a series of completely redesigned watches that can be personalized with interchangeable straps. Switch from sporty to classic in just one click.

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TAG HEUER FORMULA 1, FROM 1971 TO NOW

1971-1979

1971-1979

Jack Heuer strikes a deal with Scuderia Ferrari to provide timekeeping equipment. Their drivers start wearing Heuer watches, and the watchmaker becomes the first non-automotive brand to sponsor motor racing.

1985

1985

Heuer joins TAG (Techniques d’Avant-Garde) and as TAG Heuer the brand becomes McLaren’s racing team sponsor. The following year the TAG Heuer Formula 1 is launched, tested by McLaren drivers.

1992-2003

1992-2003

TAG Heuer is the official timekeeper of Formula 1. The top drivers wear the circuit’s top watch, the hugely successful TAG Heuer Formula 1. In 2004, it relaunches the Collection, and becomes Official Timekeeper of the Indianapolis 500.

2016

2016

TAG Heuer becomes Official Timekeeper and Partner of RED BULL Racing Formula 1 Team.

COLLECTIONS

Discover the TAG Heuer collections and all of our watches

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TAG HEUER

CONNECTED

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TAG HEUER

CARRERA

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TAG HEUER

AQUARACER

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TAG HEUER

MONACO

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TAG HEUER

AUTAVIA

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TAG HEUER

LINK

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