Forever Chasing Tomorrow
BORN ON THE RACETRACK IN 1963
The iconic sports watch designed for professional drivers and sports-car enthusiasts.
Crafted for those who dare to live life to the fullest, the TAG Heuer Carrera defies the boundaries of luxury watchmaking.
With refined indexes and hands to better catch the light, the TAG Heuer Carrera is easy to read even at full speed. Parallel and elongated lugs that feel solid and sturdy on the wrist, and metal crown for an elegant yet sporty feel.
Featuring an unprecedented level of luxury, Jack Heuer’s creation benefits from a refined design: new finishes and lugs, new pushers and metal crown, for an elegant yet sporty look. Uncluttered, with nothing superfluous, for optimal legibility at top speeds: rarely do aesthetics and functionality so flawlessly intermesh.
Two icons of design, quality, and innovation teamed up to craft this special edition. A sporty design full of references to both brands, upholding the excellence of both names without diluting the essence of either, with proud red highlights, and the manufacture Heuer 02 movement beating away inside.
"I've learned not to take time for granted. What drives me is knowing that the clock is ticking."
TAG Heuer introduces the new TAG Heuer Carrera Plasma, featuring lab-grown diamonds. This technical disruption is a new way of mastering design and the play of light with material, and the versatility of lab-grown diamonds provides unbounded creativity.
Outlining an absolute strength of character, the TAG Heuer Carrera 29mm collection embodies elegance in its purest form. Choose amongst prestigious timepieces to power your everyday look and match your active lifestyle, or stand out in special events thanks to our precious versions with diamonds.
The Heuer Carrera is conceived at the 12 Hours of Sebring, where Jack Heuer, official timekeeper of the event, first hears of the legendary Carrera Panamericana Mexico Road Race. His imagination soars, he creates the chronograph design for professional drivers.
Every member of Ferrari’s Grand Prix Scuderia, with whom Heuer had signed on as Official Sponsor and Timekeeper, receives a solid gold Heuer Carrera engraved with his name and blood type.
The company puts TAG Heuer Carrera back into the light with the first re-edition.
The Collection is fully reborn and chosen to showcase the CALIBRE 360 CONCEPT CHRONOGRAPH, the world’s first 1/100th of a second mechanical chronograph. Ever since, the TAG Heuer Carrera collection has housed the brand's most innovative movements.
Launch of the in-house HEUER 02T CHRONOGRAPH TOURBILLON COSC.
Launch of in-house HEUER 02 TOURBILLON NANOGRAPH, the first with revolutionary carbon-composite hairspring.