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Fearless, victorious, and charismatic, the Brazilian daredevil and record-breaking racer Ayrton Senna immortalised his name on the racetrack and beyond. Ready to take pole position, the new TAG Heuer Formula 1 Special Edition pays tribute to this timeless legend.
A RACER LIKE NO OTHER
Longstanding TAG Heuer heritage ambassador, the legendary driver Senna pushed the limits of F1 racing with unmatched energy and talent. Our partnership with Ayrton Senna honours his exemplary career and ensures his inspiring legacy continues to lead the way.
In line with the design codes of the Senna Foundation, this sportive watch adornes an elegant mix of colours : anthracite, black and red - as a reference to Ayrton Senna’s original watch which also has touches of red tint on the dial. The double « S » signature logo is showcased on the bezel, a reminder that the legend of this fearless icon lives on.Shop Online
The sturdy stainless steel screw-down case back shows an engraved image of the Brazilian driver’s emblematic helmet alongside the words “SENNA SPECIAL EDITION” and a TAG Heuer shield. Unique details that pursue the legacy of “Magic Senna”.DISCOVER MORE
Featuring a black calfskin strap embossed with the emblematic “S” Link pattern, the bracelet also sports a steel clasp with double safety push buttons and a TAG Heuer shield. A bold and dynamic special edition, built to live fast with pride and elegance.DISCOVER MORE
Join us on a trip down the collective memory lane, on a quest to keep alight the legacies of giants—incredible individuals from the world of sports—whose remarkable stories merit a revival.Read More