When visiting our website (the Website), we may collect your personal data. The protection of your personal data is of great importance to TAG Heuer. This privacy policy (the Privacy Policy) therefore intends to inform you about how TAG Heuer (We) collect and process your personal data that you submit or disclose by accessing or using our Website.

We encourage you to read this Privacy Policy carefully. By using this Website and providing your personal data to us, you acknowledge that you have been informed about our use of your personal data as set out in this Privacy Policy. If you do not wish your personal data to be used by us as set out in this Privacy Policy, please do not provide us your personal data. Please note that in such a case, you may not have access and/or use some features of the Website and your customer experience may be impacted.

If you have any queries or comments relating to this Privacy Policy, please contact

How we use your personal data?

We use personal data for the following purposes:

  • to provide you with the information, products or services that you have requested from us or which we feel may be of interest for you;
  • to manage your customer account;
  • handling customers request including repair requests;
  • to ensure that content from our site is presented in the most effective manner for you;
  • to carry out our obligations arising from any contracts entered into between you and us;
  • to allow you to participate in interactive features of our services, when you choose to do so;
  • to notify you about changes to our service;
  • to make marketing advertisements in relation to TAG Heuer watches;
  • to process your online shopping on the Website and to keep details of your shopping history;
  • to  manage your subscription to the newsletter; and
  • for making business analysis.


How we share your personal data?

The data that we collect from you may be transferred to, stored, and further processed by TAG Heuer affiliates or by third party providers. This may involve transferring your personal data out of the European Union to the following countries: Switzerland. Such transfer may take place for maintenance, hosting purposes as well as for the fulfilment of your order, the processing of your payment details and the provision of support services. For each of these transfers we make sure that we provide an adequate level of protection to the data transferred, in particular by entering into data transfer agreements as defined by the European Commission decision 2010/87.

We will not use your personal data for marketing purposes unless you have expressly consented to such use of your personal data. You can change your marketing preferences at any time by visiting the My TAG Heuer section, or contacting

Security measures

Any payment transactions will be encrypted using SSL technology and in any case we implement adequate organisational and technical measures to ensure the security and confidentiality of your personal data.

Data retention

We expect your personal data to be kept for a period of 5 years after the last contact you have had with us.



  • What are cookies?

Cookies are small text files which are placed on your computer or mobile phone when you visit a website. They are widely used in order to make websites work or to work more efficiently. The cookies help our Website to recognize your device and remember information about your visit (e.g., your preferred language, font size and other preferences).


  • How We use cookies?

We do not use cookies to track you individually or to identify you, but to allow us to operate the Website as you have requested, facilitate your navigation on our Website and the use of its features, so as to provide you with a seamless experience.

We use Google Analytics tools to help us measure traffic and usage statistics in order to understand how visitors access and use our Website. We use information collected through cookies to help improve our Website and to compile aggregate statistics about how our Website is used by visitors. Please note that in this context, Google collects your personal data through the use of Google Analytics on our Website. Learn more about how Google uses Google Analytics, and how it collects and processes data at

  • How to manage your cookies preferences?

Most browsers allow you to manage your cookies preferences by changing your browser settings. If you consent to our use of cookies but later wish to opt out, you may delete the cookies which have been set and change your browser settings to block any further cookies. The “Help” function of your browser should tell you how. Alternatively, the following links provide instructions for managing cookie settings of commonly used browsers:

•          Chrome ( )

•          Internet Explorer ( )

•          Mozilla Firefox ( )

•          Safari (

In addition, if you do not want Google Analytics to be used in your browser, you can install the Google Analytics browser add-on at

In addition, you may wish to visit, which contains comprehensive information on how to do this on a wide variety of browsers.

Please note that if you block cookies, your experience on our Website may be impacted.

Your rights

You have the right to access the information we hold about you, or to ask for the modification of such data. In certain circumstances, you can ask us to erase personal data or restrict us from processing it. You may also have the right to lodge a complaint with a local supervisory authority about how your personal data has been processed.

If you intend to exercise such rights, please contact

Links to Other sites

We may propose hypertext links from the Website to third-party websites or Internet sources. We do not control and cannot be held liable for third parties’ privacy practices and content. Please read carefully their privacy policies to find out how they collect and process your personal data.


We may revise or update this Privacy Policy from time to time. Any changes to this Privacy Policy will become effective upon posting of the revised Privacy Policy via the Services. If We make changes which We believe are significant, We will inform you through the Website to the extent possible and seek for your consent where applicable.