It all starts with a vision

TAG Heuer Eyewear

Experience unparalleled vision crafted for modern life with a sporty, high-performance luxury eyewear and sunglasses model. This new collection offers a perfect blend of avant-garde and Swiss design inspiration.

AVAILABLE FROM MARCH 4, 2024

at selected TAG Heuer boutiques and online

TAG Heuer - Eyewear

Sport-Ready

Athletic Precision in Every Frame

Ultra-resilient and functional by design, each pair of the TAG Heuer eyewear collection is ideal for dynamic lifestyles, ensuring comfort and style on the go.

TAG Heuer - Eyewear

Tech Advanced

Innovative Craftsmanship Unveiled

Merging watchmaking precision with eyewear, TAG Heuer introduces groundbreaking materials. The collections boast lenses with TAG Heuer Specta technology and frames with Dyneema®, recycled graphite, or titanium, setting new standards in durability and fitting.

DISCOVER OUR AMBASSADOR KAI LENNY
TAG Heuer - Eyewear

Pursuing the Legacy

Signature Elegance Redefined

The TAG Heuer eyewear collection mirrors the Maison's iconic design spirit. Each piece embodies a sophisticated, sporty elegance, resonating with the brand's legacy. From sleek lines to iconic hinges, the collection is a testament to avant-garde aesthetics, offering timeless style and unmatched quality.

DISCOVER OUR AMBASSADOR FELIX AUGER-ALIASSIME
TAG Heuer - Newsletter

SUBSCRIBE TO THE NEWSLETTER

Want to discover our latest news? Subscribe to our newsletter and be the first to discover all news from TAG Heuer.