A collection for authentic free
spirits who live life as an adventure
Autavia's unique design comes from its start in airplane and car cockpits
More avant-garde and precise than ever, the Autavia come as a brand-new collection, completely redesigned for today’s adventurers.VIEW ALL WATCHESof Tag Heuer Autavia
The Autavia forges its own path. From 1933 to 1963, it was the essential dashboard counter of airplanes and rally cars. Today it’s a collection of chronometer-certified timepieces of daring spirit and exceptional reliability.VIEW ALL TAG HEUER AUTAVIA
By day or night, the Autavia’s pointed baton hands with large Super-LumiNova surfaces light the way.VIEW ALL WATCHES WITH SUPER-LUMINOVA®
« I relaunched Autavia in 1962 as a wristwatch. [...] The Autavia as a complete range [...] that was quite audacious at that time. The Autavia has had a truly astonishing and inspiring destiny, in a very Heuer way. »Jack Heuer, TAG Heuer Honorary Chairman President
Calfskin leather, rubber nato or a stainless steel bracelet? The Autavia's interchangeable system puts you in the driver's seat.View All Watches with Interchangeable Strapsof Tag Heuer Autavia
The Autavia, accurate to 1/5th of a second, is the first dashboard timer for automobiles, aviation and zeppelins. The name combines the beginning of the words “Automobile” and “Aviation”. It was replaced by Auto-Rallye/Monte-Carlo in 1957.
Jack Heuer recreates the Autavia as a wrist chronograph with turning bezel. Famous drivers bought and wore it because the look was cool, the piece was reliable and the dial was legible.
Jack Heuer launches the Chronomatic Calibre 11, the world’s first automatic movement. He puts it in an Autavia and chooses his friend, Swiss driver Jo Siffert, to be its first ambassador. Sports sponsoring is born, and the Autavia becomes an icon of the Heuer brand.
The new Autavia collection joins the TAG Heuer range. With design features inspired by the models introduced over half a century ago, this new version forges a distinguished identity for a new generation of adventurers.