The BMC Racing Team is a winning machine. It never misses the UCI World Tour’s yearly top 10. It gathers skilled road masters including Greg van Avermaet, Richie Porte, Tejay van Garderen, along with Rohan Dennis and Samuel Sanchez as co-stars. But it’s not your usual dream team. Because once on the tarmac, a hoard of big names won’t do the job – it’s the team’s consistency that’ll win the race. This team, directed by Jim Ochowicz, is meant for ruthless victory. It can handle a tumultuous race and lead a sprinter to the winning line. A cycling race is a tactical fight. And only the best seasoned team can prevail. After 10 years, BMC won three classics and six multiple-stage races. A track record that only proves one thing: BMC is fit to take on the race.
In Doha (Qatar), on the eve of the UCI Road World Championship 2016, at a press conference held at the St Regis Hotel, TAG Heuer CEO Jean Claude Biver announced the brand’s return to the world of international professional cycling. Closing a hiatus of more than 20 years, TAG Heuer is joining forces with BMC Racing Team represented at the press conference by owner Andy Rihs and Jim Ochowicz, the team’s President and General Manager.
A BMC Pro Team rider would tell you it is all about pushing his body through exhaustion to the point where your body thinks it can do no more. Ignoring that instinct and advancing is all what #DontCrackUnderPressure is all about.