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December 23, 2016

The new TAG Heuer Carrera HEUER-01 on the start line

Sporty look, great resistance to time: TAG Heuer’s Full Black Matt Ceramic Carrera HEUER-01 will be introduced at the Geneva Exhibition in January 2017.

The signature TAG Heuer collection is about to expandmobile_title_border

The HEUER-01 TAG Heuer Carrera collection is about to welcome a new addition. The 2017 version of this sports watch is all black, fully matt and entirely developed with ceramic. It will be first introduced at the Geneva Watchmaking Exhibition in January 2017.

A signature Chrono Watch of TAG Heuer manufacturing, the HEUER-01 TAG Heuer Carrera was designed for constant optimisation. It keeps up with time. This model of car racing inspiration is about to witness a genuine boost. Fully crafted with black matt ceramic, its 2017 version is as sporty and modern as ever. Its micro blasted ceramic finishing gives it deep colour, letting its elegance last through time. A watch made for those who are up to the challenge of facing time.

Ceramic is the best matter for watchmakingmobile_title_border

Ceramic is an ideal matter for watchmaking. It provides unparalleled resistance to scratches. From box to watch-case and from bezel to drill holes, all parts subject to friction are hence protected. The bracelet, also in ceramic, is light and has a soft feel. Pleasant to wear, even when the day is never-ending.

TAG Heuer’s Full Black Matt Ceramic TAG Heuer Carrera HEURER-01 is about to be the hallmark of 2017.
Its premiere introduction will take place at the SIHH de Genève (January 16th-20th 2017), the reference exhibition for luxury watchmaking. Meet you on the TAG Heuer stand, the moored boat in front of the Beau-Rivage Palace.

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