August 03, 2017


TAG Heuer is proud to welcome Tim Howard, goalkeeper for the U.S. Men’s National Football Team and the Colorado Rapids to the TAG Heuer family as a brand ambassador.

Tim Howard recently led the U.S. Men’s National Football Team in goal as they won the 2017 CONCACAF Gold Cup. Howard is the most capped goalkeeper in history for the U.S. Men’s National Football Team, with a total of 118 matches to date and was the starting goalkeeper for the 2010 and 2014 World Cup teams. Howard began his professional career playing for Major League Soccer club, MetroStars, for six seasons before signing with Manchester United F.C. Howard played 13 seasons in Europe between two of the top Premier League clubs; Manchester United F.C. and Everton F.C., and joined the Colorado Rapids in 2016.

TAG Heuer also unveiled special Major League Soccer dials for the Connected Modular 45, the second generation of TAG Heuer’s smartwatch.  The Connected Dials will be available for all 22 Major League Soccer clubs, allowing fans to pick their favorite teams and customize their experience with the Connected Modular 45. The Major League Soccer Connected Dials will be available in the app store starting August 2nd.

Howard says, “I’m proud to be a brand ambassador for TAG Heuer, one of the most iconic luxury sport brands in the world. We share the same dedication to precision and commitment to excellence under pressure, which makes this partnership a great fit. I’m really looking forward to working together.” 

TAG Heuer is the Official Watch and Official Timekeeper of Major League Soccer and of the Professional Referees Organization in addition to the Official Timekeeper of the U.S. Football Federation, a continuation of the landmark partnership that was announced in 2016 and solidified TAG Heuer as one of the leading sponsors of football in the United States.