On Friday 6th July, Global Brand Ambassador and one of the world's most accomplished multi-disciplined watermen Kai Lenny joined us in London to host a Stand-Up Paddle (SUP) master class on the River Thames.
To start the day, Kai turned a few heads as he walked through London on the way to our Oxford Street flagship store, while carrying his 14ft paddle board. Once he arrived in store he was greeted by a number of competition winners and fans who had the opportunity to enjoy some time with Kai and get items signed, while also taking on a specifically designed ‘balance board’ challenge against Kai himself.
Kai then accompanied the competition winners to London docklands where he put the guests through an exclusive paddle boarding master class to ensure none of them ‘cracked under the pressure’ in the 30-degree London sunshine!
In true pioneer style Kai sported a TAG Heuer Aquaracer; an innovation since 1892 when Edouard Heuer filed the first patent for a watertight case in the history of watchmaking. An instant success, the Aquaracer collection in its modern iteration has become a sports watch beloved by men and women in equal measure since it's conception in 2003.
To shop the Aquaracer range click here