The image is strong, the message powerful. A few meters from a roaring lion, Cara Delevingne stands proudly and determined, with a piercing look. New face of the "Don't Crack Under Pressure" campaign, the model wants to be a source of inspiration.
Independence, strength, courage: values shared by TAG Heuer, organizer of the auction with its former CEO, Jean-Claude Biver. Installed at the Maddox Gallery in London, the original print from the TAG Heuer campaign was auctioned at a record price of £120,000. All proceeds will be donated to the Cara Delevingne Foundation, which works to empower young women around the world.
During this exclusive evening, photographer David Yarrow and Cara Delevingne also shared their experience with one of the most dangerous animals in the world and the conditions under which this unique photo was taken, without the use of any special effects.
As bold as it is impertinent, the "Don't Crack Under Pressure" campaign takes on a new dimension with Cara Delevingne as she embodies contemporary youth more than ever.