Precision Born from Heritage
Driven by innovation, TAG Heuer brings its 160 years of Swiss watchmaking expertise to the eyewear industry. Precision design, state-of-the-art materials, and Italian craftsmanship come together to deliver fit, lightness, and durability—every detail engineered for performance, inspired by a legacy of innovation.
Bio Nylon
Made from renewable biomass, bio-nylon is a sustainable, high-performance material offering outstanding lightness, flexibility, and durability. Used across TAG Heuer frames, it merges environmental responsibility with everyday strength and comfort.
Dyneema
Dyneema® is among the world’s strongest fibers—15 times stronger than steel at equal weight. Used in industries from sailing to aerospace, it provides TAG Heuer frames with extreme resistance, minimal weight, and lasting comfort for high-impact use.
Graphite
Recycled graphite is injected with bio nylon to reinforce TAG Heuer frames with added rigidity and robustness. Lightweight yet incredibly durable, it’s a material inspired by high-performance sports engineering—ideal for active, all-condition wear.
Carbon Fiber
Carbon fiber is made of ultra-strong crystalline carbon filaments used for reinforcement in high-performance gear. Combined with bio nylon, it gives TAG Heuer frames both enhanced robustness and a distinctive texturized finish.
Titanium
As strong as steel but far lighter, titanium is naturally resistant to corrosion and hypoallergenic. Used in aerospace and precision sports equipment, it brings strength, comfort, and performance to TAG Heuer frames—perfect for everyday extremes.
TAG Heuer SPECTA: Beyond Polarized Lenses
TAG Heuer SPECTA lenses deliver the clarity of non-polarized lenses with the glare-cutting benefits of polarized ones—without compromising visibility on digital screens. Reducing 47% of polarized light and boosting contrast by 80%, they set a new standard for visual precision and comfort.
Eyewear That Adapts to You
At TAG Heuer, we believe fit should follow your features, not the other way around. Our eyewear features a unique, interchangeable 3-size nose pad system—exclusive in the industry—alongside adjustable temples for personalized comfort. Some models even feature hinge-free frames that flex to your natural shape.
Committed to Responsible Innovation
Sustainability drives every step of our eyewear design. From bio-based and recyclable materials to low-impact manufacturing and interchangeable parts, our approach ensures long-term reliability, repairability, and reduced waste, without compromising style or performance.