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COLLECTION TAG HEUER AUTAVIA
A collection for authentic free
spirits who live life as an adventure
A COLLECTION ROOTED IN HISTORY
Autavia's unique design comes from its start in airplane and car cockpits
AN AVANT-GARDE DESIGN
TRUE TO ITS PIONEERING ROOTS
More avant-garde and precise than ever, the Autavia come as a brand-new collection, completely redesigned for today’s adventurers.
VIEW ALL WATCHESAN ICON REVISITED
HEUER'S OLDEST COLLECTION, NOW ITS MOST HIGH-PERFORMANCE CREATION
The Autavia forges its own path. From 1933 to 1963, it was the essential dashboard counter of airplanes and rally cars. Today it’s a collection of chronometer-certified timepieces of daring spirit and exceptional reliability.
VIEW ALL TAG HEUER AUTAVIAEXCEPTIONAL LUMINOSITY
By day or night, the Autavia’s pointed baton hands with large Super-LumiNova surfaces light the way.
VIEW ALL WATCHES WITH SUPER-LUMINOVA®of TAG Heuer
Day and night TAG Heuer Autavia
" I relaunched Autavia in 1962 as a wristwatch. [...] The Autavia as a complete range [...] that was quite audacious at that time. The Autavia has had a truly astonishing and inspiring destiny, in a very Heuer way. "
Jack Heuer, TAG Heuer Honorary Chairman President
CHANGE YOUR LOOK WITH A SINGLE CLICK
INTERCHANGEABLE STRAPS AND BRACELETS WIDEN THE STYLE HORIZON
Calfskin leather, rubber nato or a stainless steel bracelet? The Autavia's interchangeable system puts you in the driver's seat.
Discover Watches with Interchangeable StrapsAUTAVIA, FROM 1933 TO NOW
1933
The Autavia, accurate to 1/5th of a second, is the first dashboard timer for automobiles, aviation and zeppelins. The name combines the beginning of the words “Automobile” and “Aviation”. It was replaced by Auto-Rallye/Monte-Carlo in 1957.
1962-1969
Jack Heuer recreates the Autavia as a wrist chronograph with turning bezel. Famous drivers bought and wore it because the look was cool, the piece was reliable and the dial was legible.
1969-1985
Jack Heuer launches the Chronomatic Calibre 11, the world’s first automatic movement. He puts it in an Autavia and chooses his friend, Swiss driver Jo Siffert, to be its first ambassador. Sports sponsoring is born, and the Autavia becomes an icon of the Heuer brand.
2019
The new Autavia collection joins the TAG Heuer range. With design features inspired by the models introduced over half a century ago, this new version forges a distinguished identity for a new generation of adventurers.
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