Between innovation and heritage, TAG Heuer watches never cease to reinvent themselves for future generations. Symbolizing the excellence of our Swiss know-how at the cutting edge of technology, TAG Heuer’s innovations embrace the past to better conquer the future.

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Coalescing tradition and innovation, and blending unique know-how with pioneering technologies, TAG Heuer’s new products are audaciously styled luxury watches, designed to stand the test of time.

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