It all starts with a vision
Experience unparalleled vision crafted for modern life with a sporty, high-performance luxury eyewear and sunglasses model. This new collection offers a perfect blend of avant-garde and Swiss design inspiration.
at selected TAG Heuer boutiques and online
Ultra-resilient and functional by design, each pair of the TAG Heuer eyewear collection is ideal for dynamic lifestyles, ensuring comfort and style on the go.
Merging watchmaking precision with eyewear, TAG Heuer introduces groundbreaking materials. The collections boast lenses with TAG Heuer Specta technology and frames with Dyneema®, recycled graphite, or titanium, setting new standards in durability and fitting.
Pursuing the Legacy
The TAG Heuer eyewear collection mirrors the Maison's iconic design spirit. Each piece embodies a sophisticated, sporty elegance, resonating with the brand's legacy. From sleek lines to iconic hinges, the collection is a testament to avant-garde aesthetics, offering timeless style and unmatched quality.