TAG HEUER
MONACO
The iconic square chronograph
An avant-garde icon beloved by connoisseurs, the TAG Heuer Monaco is an emblem of racing heritage and daring individuality.
THE MONACO LEGEND SINCE 1969
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1970
A Star on the Set of Le Mans
A year after its launch, Jack Heuer brings the Heuer Monaco to the movie set of "Le Mans", where Heuer-sponsored Swiss driver Jo Siffert was coaching and stunt-driving for Steve McQueen. The "King of cool" fell in love with the TAG Heuer Monaco and decided to wear it in every scene.
1975
Introducing the “Dark Lord”
A pioneering edition with a black PVD coating appears on the market. Nicknamed "Dark Lord" by enthusiasts and collectors, this all-black reference with three orange hands is highly coveted because of its rarity.
2009
A Futuristic 40th Anniversary Milestone
For the 40th anniversary of the Monaco collection, TAG Heuer launches the Monaco V4. Resolutely futuristic, it is the world's first watch with belts, linear mass and ball bearings.
2011
Welcome to the principality
TAG Heuer becomes Official Partner of the Monaco Grand Prix with the Automobile Club of Monaco.
READ MORE
2019
Unique timepieces for half a century of history
For the collection's 50th anniversary, TAG Heuer creates five limited editions celebrating the avant-garde and timeless design of the Monaco. Each model echoes a decade, drawing inspiration from the culture, colors and trends that marked it.
VIEW ALL OUR SPECIAL EDITIONS
2025
TAG HEUER BECOMES FIRST EVER TITLE PARTNER OF THE GRAND PRIX DE MONACO
TAG Heuer becomes the first ever title partner of the Monaco Grand Prix. The Formula 1 TAG Heuer Grand Prix de Monaco has been the stage for moments that transcend time. The world’s most prestigious circuit, where every corner holds a story, and every victory is etched into history.
More than a partnership, it’s a celebration of relentless passion and the pursuit of glory.
1970
A Star on the Set of Le Mans
A year after its launch, Jack Heuer brings the Heuer Monaco to the movie set of "Le Mans", where Heuer-sponsored Swiss driver Jo Siffert was coaching and stunt-driving for Steve McQueen. The "King of cool" fell in love with the TAG Heuer Monaco and decided to wear it in every scene.
1975
Introducing the “Dark Lord”
A pioneering edition with a black PVD coating appears on the market. Nicknamed "Dark Lord" by enthusiasts and collectors, this all-black reference with three orange hands is highly coveted because of its rarity.
2009
A Futuristic 40th Anniversary Milestone
For the 40th anniversary of the Monaco collection, TAG Heuer launches the Monaco V4. Resolutely futuristic, it is the world's first watch with belts, linear mass and ball bearings.
2011
Welcome to the principality
TAG Heuer becomes Official Partner of the Monaco Grand Prix with the Automobile Club of Monaco.
READ MORE
2019
Unique timepieces for half a century of history
For the collection's 50th anniversary, TAG Heuer creates five limited editions celebrating the avant-garde and timeless design of the Monaco. Each model echoes a decade, drawing inspiration from the culture, colors and trends that marked it.
VIEW ALL OUR SPECIAL EDITIONS
2025
TAG HEUER BECOMES FIRST EVER TITLE PARTNER OF THE GRAND PRIX DE MONACO
TAG Heuer becomes the first ever title partner of the Monaco Grand Prix. The Formula 1 TAG Heuer Grand Prix de Monaco has been the stage for moments that transcend time. The world’s most prestigious circuit, where every corner holds a story, and every victory is etched into history.
More than a partnership, it’s a celebration of relentless passion and the pursuit of glory.
1970
A Star on the Set of Le Mans
A year after its launch, Jack Heuer brings the Heuer Monaco to the movie set of "Le Mans", where Heuer-sponsored Swiss driver Jo Siffert was coaching and stunt-driving for Steve McQueen. The "King of cool" fell in love with the TAG Heuer Monaco and decided to wear it in every scene.
1975
Introducing the “Dark Lord”
A pioneering edition with a black PVD coating appears on the market. Nicknamed "Dark Lord" by enthusiasts and collectors, this all-black reference with three orange hands is highly coveted because of its rarity.
2009
A Futuristic 40th Anniversary Milestone
For the 40th anniversary of the Monaco collection, TAG Heuer launches the Monaco V4. Resolutely futuristic, it is the world's first watch with belts, linear mass and ball bearings.
2011
Welcome to the principality
TAG Heuer becomes Official Partner of the Monaco Grand Prix with the Automobile Club of Monaco.
READ MORE
2019
Unique timepieces for half a century of history
For the collection's 50th anniversary, TAG Heuer creates five limited editions celebrating the avant-garde and timeless design of the Monaco. Each model echoes a decade, drawing inspiration from the culture, colors and trends that marked it.
VIEW ALL OUR SPECIAL EDITIONS
2025
TAG HEUER BECOMES FIRST EVER TITLE PARTNER OF THE GRAND PRIX DE MONACO
TAG Heuer becomes the first ever title partner of the Monaco Grand Prix. The Formula 1 TAG Heuer Grand Prix de Monaco has been the stage for moments that transcend time. The world’s most prestigious circuit, where every corner holds a story, and every victory is etched into history.
More than a partnership, it’s a celebration of relentless passion and the pursuit of glory.
LAUNCHED IN 1969
THE BIRTH OF AN ICON
The TAG Heuer Monaco's pioneering look broke with conventional watch designs. Equally radical was its perfect water resistance — a world first for a square case. More revolutionary still is its heart: the emblematic Calibre 11, one of the very first automatic chronograph movements, with its signature crown on the left.
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Daring with style
BOLD SHAPES, BOTH TIMELESS AND CONTEMPORARY
Often copied, never equaled, the TAG Heuer Monaco stands out thanks to its signature features, such as its square case and beveled sapphire crystal. The collection has continued to evolve over the years, complemented by new reinterpretations and manufacture movements, which contribute to writing the legend of the TAG Heuer Monaco.
VIEW ALL WATCHES" At the time, we immediately knew this was something special. […] The revolutionary square case would be the perfect housing for our avant-garde Monaco. "
Jack Heuer, TAG Heuer Honorary Chairman President
MORE STORIES ON OUR ONLINE MAGAZINE - THE EDGE
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MORE ABOUT THE TAG HEUER MONACO COLLECTION
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TAG HEUER COLLECTIONS
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CARRERA
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FORMULA 1
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AQUARACER
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CONNECTED
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