TAG Heuer x Porsche partnership

PARTNERSHIP

tag heuer X porsche

TAG Heuer and Porsche. These two icons of design, quality and innovation have journeyed in parallel since 1963. The time has come to unite on a single track.

60 YEARS OF RACING HERITAGE

Experience the thrill of TAG Heuer and Porsche’s shared legacy of precision, innovation, and motorsport excellence.

SHOP THE WATCH

ENGINEERED TO PERFORM

Whether it's the automatic excellence of TAG Heuer's Calibre or Porsche's latest turbo engine, both are powered by precision and cultivate the sporting and avant-garde spirits. Discover the legacy and future of innovation that beats at the heart of two iconic brands, transcending timeless classics.

BORN ON THE RACETRACK

From the starting line to today, Carrera evokes the thrill of the race and the spirit of challenge - a grueling 2000-plus mile race across Mexico. Carrera stands for distinctive design and strength of character and is an integral part of TAG Heuer's and Porsche's histories.

Learn more ABOUT CARRERA PANAMERICANA

WHEN CRAFT MEETS TECHNOLOGY

From cutting edge technology to time-proof artisanal crafts, a lot goes into transforming a hand-drawn sketch into a high-precision machine from TAG Heuer and Porsche. From the adrenaline of speed to the sporting spirits, both Maisons share a common history and passion for motorsports.

DISCOVER TAG HEUER MOTORSPORTS PARTNERSHIP

TAG HEUER PORSCHE FORMULA E TEAM

The TAG Heuer Porsche Formula E team represents both brands' passion for innovation and audacity. The development of the fully electric Porsche 99X Gen3, with its ambitious E-Performance Powertrain, is supported by TAG Heuer and Porsche. Proof that tradition doesn't live in the past.

DISCOVER TAG HEUER PORSCHE FORMULA E TEAM

A TALE OF PASSION AND GRIT

Equipped with the TH20-08 movement mirroring the first Porsche 911’s acceleration time, the new TAG Heuer Carrera Chronosprint x Porsche offers a unique visual rendition of the iconic sports car’s emblematic dashboard features. The race is on!

DISCOVER THE CHRONOSPRINT

TAG HEUER CONNECTED

CALIBRE E4 PORSCHE EDITION

A partnership between two iconic houses, the TAG Heuer Connected Calibre E4 Porsche Edition brings watchmaking and innovation to the fore. Adorned in the same shade of frozen blue used in the iconic electric Porsche Taycan, this smartwatch offers advanced controls for Porsche owners and an exclusive watchface, "Circuit".

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TAG Heuer x Porsche: the union of two icons of performance and design

The names TAG Heuer and Porsche are now naturally associated. A look back at the history of a partnership that was perhaps destined to be.

13/06/2024 WATCHES

TAG Heuer x Porsche: Carrera united

What can an endurance race car built by Porsche, the Porsche 963, have in common with TAG Heuer’s most recent creation, a purpose-built, redesigned chronograph? A lot, in fact, and this connection illustrates the long history these two iconic brands share.

2023/02/02 WATCHES

WRIST CHECK: 4 REASONS WHY THIS WATCH WILL FIRE UP YOUR COLLECTION

Make sparks fly with the new TAG Heuer Carrera Chronograph x Porsche Orange Racing.

2023/02/02 LIFESTYLE

TIME OUT: TAG HEUER CARRERA CHRONOGRAPH X PORSCHE ORANGE RACING PAINTED BY HANNA SCHÖNWALD

As part of our Time Out series, The Edge is asking breakout artists to showcase a TAG Heuer watch through their world, focused on a theme related to the timepiece itself.

2022/10/05 STORIES

SPOILER ALERT: 50 YEARS OF THE PORSCHE 911 CARRERA RS 2.7 6 min

Meet TAG Heuer’s tribute timepieces, inspired by the legendary ‘Duck tail’

2022/08/11 WATCHES

CONNECT YOUR WRIST TO YOUR RIDE: THE NEW TAG HEUER CONNECTED CALIBRE E4 - PORSCHE EDITION

Discover an exclusive timepiece inspired by the Porsche Taycan.

2022/04/05 LIFESTYLE

ADRENALINE CRUSH

The fascinating relationship between adrenaline and motor racing.

2022/04/11 LIFESTYLE

BEHIND THE SCENES: WHEN PATRICK DEMPSEY MET THE NEW TAG HEUER CARRERA PORSCHE LIMITED EDITION

TAG Heuer and Porsche unveiled the TAG Heuer Carrera Porsche Limited Edition in Lapland.

2021/02/23 WATCHES

THE SPORTS WATCH

Nicholas Foulkes

The TAG Heuer Carrera was born in 1963 out of a genuine love of motorsport and its designer’s passion for modernist furniture design.

2021/02/04 WATCHES

TAG HEUER X PORSCHE: PARTNERS IN TIME

Revving up on the starting line for spring 2021, the new, inaugural TAG Heuer x Porsche Carrera watch combines heritage, striking design and technical innovation for an elegant timepiece that will set horological pulses racing…