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They are athletes, surfers, actors, divers, models and pilots. Whatever the conditions, they want to make history and break records.
No matter the pressure, the audience and the adversity: they never give up and do not back down from any challenge.
On the ground or in the air, they are constantly pushing their limits. They are a source of inspiration and motivation.
A privileged witness to these achievements since time immemorial, TAG Heuer accompanies the greatest champions and is associated with the world's greatest sporting events.
As a symbol of high performance and precision, motorsport has a special relationship with TAG Heuer. The best drivers, teams and championships are sponsored by TAG Heuer as Official Timekeeper and Official Watch.
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They are the first rebels, do-ers. From the “The King of Cool” to the “Master”, our Heritage ambassadors have lived their lives tot he fullest. TAG Heuer is an avant-garde brand that also pays homage to these legends, which continue to inspire us every day.
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Free spirit or rebel, our ambassadors embody boldness and a certain way of life.
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Ball at the foot, they dribble, raising the crowds with each performance. 90 minutes of fervour and passion with TAG Heuer.
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On and off the court, TAG Heuer make unconditional support for the great tennis players of tomorrow.
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There is no finish line, no escape. Our sport ambassadors all share the same obsession: defying time and their own limits. They break records, live their passions and inspire the world to surpass themselves. TAG Heuer supports them in each challenge.
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