High steering precision under extreme time pressure. The ultra-competitive world of motorsports shares TAG Heuer’s quest for cutting-edge innovation and high performance.
Driven by its deep ties with motor racing, TAG Heuer proudly stands alongside the very best drivers, teams, and championships as Official Timekeeper and Official Watch.
TAG Heuer is a proud partner of the Carrera Panamericana, a legendary, if not the most dangerous race. It was first held in 1950 but was discontinued in 1955, and only to be revived in 1988. Jack Heuer paid tribute to the race in 1963 by naming one of his most famous chronographs the Carrera.
Rebels at heart, they were unstoppable racers. Putting the pedal to the metal ahead of their time, our Heritage ambassadors defined the spirit of motor racing, inspiring us to never stop pushing our limits and break free from conventions. Timeless icons whose flame still burns alongside the legends of tomorrow in TAG Heuer’s universe.