COLLECTION TAG HEUER AUTAVIA

A collection for authentic free
spirits who live life as an adventure

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A COLLECTION ROOTED IN HISTORY

Autavia's unique design comes from its start in airplane and car cockpits

AN AVANT-GARDE DESIGN

TRUE TO ITS PIONEERING ROOTS

More avant-garde and precise than ever, the Autavia come as a brand-new collection, completely redesigned for today’s adventurers.

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AN ICON REVISITED

HEUER'S OLDEST COLLECTION, NOW ITS MOST HIGH-PERFORMANCE CREATION

The Autavia forges its own path. From 1933 to 1963, it was the essential dashboard counter of airplanes and rally cars. Today it’s a collection of chronometer-certified timepieces of daring spirit and exceptional reliability.

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EXCEPTIONAL LUMINOSITY

By day or night, the Autavia’s pointed baton hands with large Super-LumiNova surfaces light the way.

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« I relaunched Autavia in 1962 as a wristwatch. [...] The Autavia as a complete range [...] that was quite audacious at that time. The Autavia has had a truly astonishing and inspiring destiny, in a very Heuer way. »

Jack Heuer - TAG Heuer Honorary Chairman President
Jack Heuer, TAG Heuer Honorary Chairman President

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INTERCHANGEABLE STRAPS AND BRACELETS WIDEN THE STYLE HORIZON

Calfskin leather, rubber nato or a stainless steel bracelet? The Autavia's interchangeable system puts you in the driver's seat.

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AUTAVIA, FROM 1933 TO NOW

  • 1933

    The Autavia, accurate to 1/5th of a second, is the first dashboard timer for automobiles, aviation and zeppelins. The name combines the beginning of the words “Automobile” and “Aviation”. It was replaced by Auto-Rallye/Monte-Carlo in 1957.

Formula 1

TAG Heuer

Formula 1

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