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TAG HEUER

VINTAGE COLLECTIONS

monza
VINTAGE HEUER MONZA

The Monza collection was launched in 1976, to celebrate the historic accomplishment of Ferrari winning the constructors and driver’s Formula One championships, for the first time since 1964.

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VINTAGE TARGA FLORIO

The TAG Heuer Targa Florio chronograph, in its various executions, drew inspiration from three distinct sources – it paid tribute to the famous Sicilian road race and the legendary driver, Juan Manuel Fangio, while the design of the chronograph was based on the “Flieger” chronograph that Heuer produced for pilots in the 1930s.

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VINTAGE HEUER KENTUCKY
VINTAGE HEUER KENTUCKY

The Kentucky is a unique collection among the vintage Heuer chronographs. While we think of the Heuer chronographs of the 1960s and 70s as being associated with motorsports, the Kentucky was connected with a popular use of Heuer stopwatches and chronographs from the late 19th century – timing horse races.

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HEUER DAYTONA
VINTAGE HEUER DAYTONA

The Daytona chronograph, introduced in 1976 and named for one of the legendary racing venues, embodies Heuer’s approach in the third generation.

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TAG HEUER CARRERA RE-EDITIONS: 1996- 2002
CARRERA RE-EDITIONS: 1996- 2002

Since the re-introduction of the Carrera in 1996, we saw TAG Heuer develop the Carrera collection, from a simple homage to the original models, and further with models that take on their own identity, incorporating the most advanced materials and time-keeping technologies, while always remaining true to the Carrera origin.

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VINTAGE HEUER CORTINA
VINTAGE HEUER CORTINA

The Cortina is named after the Italian mountain town of the same name, where the rich and famous would go skiing every year. In 1977, Heuer was keen to add a winter-sports model to its portfolio, and so it made sense to name this new model after the chic Italian resort.

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Vintage Heuer Montreal
Vintage Heuer Montreal

Introduced in 1972, the Montreal chronographs powered by the Calibre 12 movement were Heuer’s boldest embodiment of the wild style and colors of the 1970s. This aesthetic was muted somewhat by the more restrained models introduced in 1974.

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Heuer Easy Rider
Vintage Heuer Easy Rider

Looking back on Heuer’s effort, circa 1970, to develop more economically-priced watches that would appeal to younger customers, and compete with the new quartz watches being produced in Japan, we can say that the brand succeeded on a number of fronts.

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Heuer Silverstone
Vintage Heuer Silverstone

The Silverstone chronograph was introduced in 1974 as the successor of the Monaco, with the new model moderating some of the extreme elements of the Monaco.

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Heuer Solunar
Vintage Heuer Solunar

As the only watch being made by Heuer in an era when its catalogs were dominated by chronographs, the Solunar was a unique timepiece. in Heuer’s 1970s collection.

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heuer jarama
VINTAGE HEUER JARAMA

The Jarama takes its place in this range as a watch that combines the sporting energy of the legendary Spanish Formula 1 track with the elegance of a chronograph that is well-suited for the country club or luxurious vacation destination.

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HEUER AUTAVIA
VINTAGE HEUER AUTAVIA

Introduced in 1962, the Autavia chronograph had features that made the chronograph popular over its two decades of production.

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HEUER CAMARO
HEUER CAMARO

The Camaro is a special chronograph from the 1960s. Offered only as a manual-winding model, the watch had a relatively short run in the Heuer catalogue, but during this time it appeared in a broad variety of models.

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Heuer DIGITAL WATCHES
VINTAGE DIGITAL WATCHES

Heuer was in a unique position when the Swiss watch manufacturers began to produce quartz-powered watches and chronographs with digital displays or mixed analog-digital displays.

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HEUER AND TAG HEUER TITANIUM
HEUER AND TAG HEUER TITANIUM

The Titanium Collection marked an interesting moment for Heuer. The success of the brand’s dive watches from 1978 to 1983 positioned the company as a survivor of the 1970s, a decade that saw the demise of many leading Swiss watch brands.

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HEUER AND TAG HEUER EXECUTIVE
HEUER AND TAG HEUER EXECUTIVE

The executive collection stood in a transitional position, in several respects. After developing three collections of dive watches from 1978 to 1984, with the Executive collection Heuer began to look up-market, with an elegant style that would be positioned as a “premium” watch or chronograph.

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