SWISS AVANT-GARDE SINCE 1860

The reference in luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860. Our timepieces make it possible to capture every fraction of a second of a performance. From the wrists of the drivers who have marked the history of motor racing to your wrist, TAG Heuer watches have a lasting impact on their time and their era.

FIND THE PERFECT WATCH

TAG HEUERCONNECTED

Passion for precision, craftsmanship and cutting-edge technology.

TAG HEUERFORMULA 1

The motor-racing inspired collection for men and women who dare live life at full speed.

TAG HEUERAQUARACER

A professional sports watch of timeless style, reliable in all conditions.

TAG HEUERMONACO

The unique, square-faced icon of TAG Heuer’s heritage and savoir-faire.

TAG HEUERAUTAVIA

A collection for authentic free spirits who live life as an adventure.

TAG HEUERLINK

The S-shaped design, icon of sport and elegance.

TAG Heuer

Carrera

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TAG Heuer

Formula 1

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