COLLECTION TAG HEUER MONACO

The unique, square-faced icon of TAG Heuer’s avant-garde heritage and savoir-faire

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THE MOTOR-RACING INSPIRED WATCH

A design classic beloved by connoisseurs, the instantly recognizable Monaco is cooler and more cutting-edge than ever.

LAUNCHED IN 1969

THE BIRTH OF AN ICON

The Monaco’s provocative look represented a complete break with conventional watch design. Equally radical was its perfect water-resistance — a world first for a square case. More revolutionary still is its heart, the Chronomatic Calibre 11, the first automatic chronograph movement with microrotor.

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SPORTING GLAMOUR

BOLD GEOMETRIES, BOTH VINTAGE AND CONTEMPORARY

Often copied, never equaled, the Monaco stands out for design features like the big case cut at right angles and beveled crystal of virtually unscratchable sapphire. Innovations and re-interpretations over the next half century – special editions, in-house movements - were even more revolutionary.

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« At the time, we immeditaly knew this was something special. […] The revolutionary square case would be the perfect housing for our avant-garde Monaco. »

Picture of Jack Heuer
Jack Heuer, TAG Heuer Honorary Chairman President

THE STEVE McQUEEN MACHINE

A TIMELESS EMBLEM OF REBELLIOUS STYLE

Some editions of the Monaco honor its radical positioning of the crown to 9 o’clock - to show that winding is no longer required. Retro-chic versions also celebrate the metallic blue dial, red second hand and the play of squares: two chronograph sub-dials inside a square case.

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Day and night TAG Heuer Monaco

THE MONACO LEGEND SINCE 1969

  • 1970

    A year after its launch, Jack Heuer brings the Heuer Monaco to the movie set of "Le Mans", where Heuer-sponsired Swiss driver Jo Siffert was coaching and stunt-driving for Steve McQueen. The actor loves the watch and wears it in every scene.

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