A COLLECTION ROOTED IN HISTORY
Two pillars of TAG Heuer’s history: automobile and aviation. Initially used for dashboard timers for cars and aircraft starting in 1933, the Autavia name would later make its way onto wristwatches.
More avant-garde and precise than ever, and immediately recognizable with their distinctive chronograph pushers and an extra-large crown, both inspired by the historic TAG Heuer dashboard timers.
"I relaunched Autavia in 1962 as a wristwatch. [...] The Autavia as a complete range [...] that was quite audacious at that time."
Calfskin leather, rubber nato or a stainless steel bracelet? The Autavia's interchangeable system puts you in the driver's seat.
A bidirectional rotating bezel – one of the strong features that is part of the Autavia DNA – and a sapphire crystal front and back reinforce the durability and utility of the TAG Heuer Autavia. It continues its legacy as a robust, reliable, and enduring timepiece that is up to any task.
TAG Heuer remains true to its DNA with a Super-LumiNova® coating on the hour markers and hands, which ensures quick and clear legibility. By Day or Night, the Autavia's hands with large Super-LumiNova® surfaces light the way.
The Autavia, accurate to 1/5th of a second, is the first dashboard timer for automobiles, aviation and zeppelins. The name combines the beginning of the words “Automobile” and “Aviation”. It was replaced by Auto-Rallye/Monte-Carlo in 1957.
Jack Heuer recreates the Autavia as a wrist chronograph with turning bezel. Famous drivers bought and wore it because the look was cool, the piece was reliable and the dial was legible.
Jack Heuer launches the Chronomatic Calibre 11, the world’s first automatic movement. He puts it in an Autavia and chooses his friend, Swiss driver Jo Siffert, to be its first ambassador. Sports sponsoring is born, and the Autavia becomes an icon of the Heuer brand.
The new Autavia collection joins the TAG Heuer range. With design features inspired by the models introduced over half a century ago, this new version forges a distinguished identity for a new generation of adventurers.
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