OUR LEGENDS

Rebels at heart, they were unstoppable racers. Putting the pedal to the metal ahead of their time, our Heritage ambassadors defined the spirit of motor racing, inspiring us to never stop pushing our limits and break free from conventions. Timeless icons whose flame still burns alongside the legends of tomorrow in TAG Heuer’s universe.

OUR AMBASSADORS

Undeterred by the pressure of adversity, they are constantly seeking to push their limits further. As we share their values, we feel privileged to support these exceptional professionals on their way to victory and witness their record-breaking feats.

FELIX-AUGER-ALIASSIME
FELIX

AUGER-ALIASSIME

Denis Shapovalov
DENIS

SHAPOVALOV

JEAN-ERIC-VERGNE
JEAN-ERIC

VERGNE

TAG HEUER AMBASSADORS WATCH SELECTION

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Get the latest articles of all our partners and ambassadors. Share our passion for action and challenge. To keep up with their feats and quench your thirst for new achievements, look no further.

THE EDGE MAGAZINE

What gives us our Edge? And how do we go beyond it? Welcome to The Edge. An online magazine produced by TAG Heuer that embraces endeavour and where we’ll be talking to people operating at the very edge of possibility – from athletes to actors, and from artists to entrepreneurs.

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THE EDGE PODCAST

A podcast series produced by TAG Heuer to talk to people operating at the very edge of possibility, including actor Patrick Dempsey and legendary pro surfer Kai Lenny. We’ll be giving you the fuel you need to get in the zone and leave your limits in the dust.

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