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CategoryPurposeItems CollectedRetention and Use Period
Account creation and management & legal notices.com account creation and identity verificationFirst name, Last name, Email address5 years from last contact for clients (buyers) and 3 years for prospects
In-store account creation and identity verificationFirst name, last name, email or phone number, country of residence
Legal notices and compliance-related communicationsEmail address for emails, Phone number for MMS or call
Purchase & Order management (Members/Non-Members) Online order processing and purchase management email address, first name, last name, postal address, phone number, payment data, purchase content5 years from last contact, 10 years for invoices for taxes purposes only
Online Payment processing and transaction managementPayment data, first name, last name
Delivery and shipping management of online purchasesFirst name, last name, delivery, phone number
In-store purchase processing and transaction managementFirst name, last name, phone number, Product Reference, Payment Method
Backorder and product availability managementFirst name, last name, email address
Customer & Prospect Services Live chat / online support (including 1:1 inquiries)Title, first name, last name, email, language, country5 years
After-sales services (repairs, maintenance, product care)Customer's billing address, Watch reference, Serial #
Returns, exchanges, and refund processing- Online:

For Return: Email, order ID, invoice number

For Refund: payment information and identification

- Offline: Name, Phone number, Product Reference, Serial Number

Store visit reservation (Naver or Kakao) and appointment managementPurpose of Visit, Preferred Appointment Date & Time, Last Name, First Name, Email Address, Phone Number, Preferred Contact Method
Claims & InquiriesCustomer /prospect inquiries and support via emailfirst name, last name, email address and phone number 5 years
Customer/prospect inquiries and support via other channelsLanguage, Topic, Request type, Model Reference or name, Warranty card Reference, Date of Purchase, Watch Serial Number, Description, Online order reference, Date of Order, First Name, Last Name, Email Type, Email, Phone, City, Zip Code, Country/Region
Customer/prospect claimsLanguage, Topic, Request type, Model Reference or name, Warranty card Reference, Date of Purchase, Watch Serial Number, Description, Online order reference, Date of Order, First Name, Last Name, Email Type, Email, Phone, City, Zip Code, Country/Region

RecipientPurposeProvided ItemsRetention and Use Period
Naver Financial CorporationPayment and smooth transaction processing, customer management such as customer consultation and complaint handling/prevention of fraudulent use, provision of purchase benefits, and payment settlement Name, Birthday, Buyer Identification Number, Payment Product Information5 years from the payment date, or until the retention period mandated by relevant laws
TAG Heuer SA

LVMH Relojeria Y Joyeria Iberia

LVMH watch & Jewellery Australia

LVMH Watch & Jewellery Macau Co

LVMH Watch & Jewellery Central Europe GmbH

LVMH Watch & Jewelry USA, Inc.

LVMH Watch & Jewelry Canada

LVMH Watch & Jewellery UK Ltd

LVMH Watch & Jewelry FZ LLC

LVMH Watch & Jewellery Taiwan

LVMH Watch & Jewellery Thailand

LVMH Watch & Jewellery Singapore

LVMH Watch & Jewelry Japan KK

LVMH Montres & Joaillerie France

LVMH Watch & Jewelry Malaysia

LVMH Relojeria y Joyeria de Mexico

LVMH Watch & Jewelry Italia S.p.a

LVMH Swiss Manufactures SA

LVMH Watch & Jewellery Hong Kong Limited

To provide you the same personalized services worldwideAccount creation and management & legal noticesfirst name, last name, email address, phone number, country of residence5 years from last contact for clients (buyers) and 3 years for prospects
Purchase & Order management (Members/Non-Members)email address, first name, last name, postal address, phone number, payment data, purchase content, delivery, product reference, payment method5 years from last contact, 10 years for invoices for taxes purposes only
Customer & Prospect Servicestitle, first name, last name, email, language, country, customer's billing address, watch reference, serial #, order ID, invoice number, payment information and identification, phone number, product reference, Purpose of Visit, Preferred Appointment Date & Time, Preferred Contact Method5 years
Claims & Inquiriesfirst name, last name, email address and phone number, Language, Topic, Request type, Model Reference or name, Warranty card Reference, Date of Purchase, Watch Serial Number, Description, Online order reference, Date of Order, Email Type, City, Zip Code, Country/Region5 years

RecipientPurposeTime and Method of TransferProvided ItemsRetention and Use Period
TAG Heuer SA 

(Switzerland; https://www.tagheuer.com/kr/en/contact/)

LVMH Relojeria Y Joyeria Iberia 

(Spain; https://www.tagheuer.com/es/en/contact/)

LVMH watch & Jewellery Australia 

(Australia ; https://www.tagheuer.com/au/en/contact/)

LVMH Watch & Jewellery Macau Co 

(Macau; https://www.tagheuer.com/mo/en/contact/)

LVMH Watch & Jewellery Central Europe GmbH 

(Germany; https://www.tagheuer.com/de/en/contact/)

LVMH Watch & Jewelry USA, Inc. 

(USA; https://www.tagheuer.com/us/en/contact/)

LVMH Watch & Jewelry Canada 

(Canada; https://www.tagheuer.com/ca/en/contact/)

LVMH Watch & Jewellery UK Ltd 

(UK; https://www.tagheuer.com/gb/en/contact/)

LVMH Watch & Jewelry FZ LLC 

(UAE; https://www.tagheuer.com/ae/en/contact/)

LVMH Watch & Jewellery Taiwan 

(Taiwan; https://www.tagheuer.com/tw/en/contact/)

LVMH Watch & Jewellery Thailand 

(Thailand; https://www.tagheuer.com/th/en/contact/)

LVMH Watch & Jewellery Singapore 

(Singapore; https://www.tagheuer.com/sg/en/contact/)

LVMH Watch & Jewelry Japan KK 

(Japan; https://www.tagheuer.com/jp/en/contact/)

LVMH Montres & Joaillerie France 

(France; https://www.tagheuer.com/fr/en/contact/)

LVMH Watch & Jewelry Malaysia 

(Malaysia; https://www.tagheuer.com/my/en/contact/)

LVMH Relojeria y Joyeria de Mexico 

(Mexico; https://www.tagheuer.com/mx/en/contact/)

LVMH Watch & Jewelry Italia S.p.a 

(Italy; https://www.tagheuer.com/it/en/contact/)

LVMH Watch & Jewellery Hong Kong Limited 

(Hong Kong; https://www.tagheuer.com/hk/en/contact/)

To provide you the same personalized services worldwideFrom time to time through IT network if necessaryAccount creation and management & legal noticesfirst name, last name, email address, phone number, country of residence5 years from last contact for clients (buyers) and 3 years for prospects
Purchase & Order management (Members/Non-Members)email address, first name, last name, postal address, phone number, payment data, purchase content, delivery, product reference, payment method5 years from last contact, 10 years for invoices for taxes purposes only
Customer & Prospect Servicestitle, first name, last name, email, language, country, customer's billing address, watch reference, serial #, order ID, invoice number, payment information and identification, phone number, product reference, Purpose of Visit, Preferred Appointment Date & Time, Preferred Contact Method5 years
Claims & Inquiriesfirst name, last name, email address and phone number, Language, Topic, Request type, Model Reference or name, Warranty card Reference, Date of Purchase, Watch Serial Number, Description, Online order reference, Date of Order, Email Type, City, Zip Code, Country/Region5 years

CategoryPurposeItems CollectedRetention and Use Period
Account creation and management & legal noticesIn-store account creation and identity verificationTitle, Country code, city, province, residential country, birthday(DDMM), preferred language, preferred contact method5 years from last contact for clients (buyers) and 3 years for prospects
Marketing (Prospects)General marketing communications (email, SMS, phone, WhatsApp, KakaoTalk, etc.)Email address for emails, Phone number for MMS or call3 years from last contact
Online behavioral advertising and tracking (cookies, browsing data)Cookies
Newsletter subscription and distributionEmail address, first name, last name, opt-in communications
Event registration and participation management (e.g., pop-ups)first name, last name, email or phone number, country code, postal code, residential country, birthday(DDMM), preferred language, Preferred contact method
Marketing (Customers)General marketing communications (email, SMS, phone, WhatsApp, KakaoTalk, etc.)Email address for emails, Phone number for MMS or call5 years from last contact
Online behavioral advertising and tracking (cookies, browsing data)Cookies
Analysis of preferences, interests, and purchasing behavior (including tagging) 

- Online: CRO – service provider Content Square relevant Cookies

- Offline: Tagging - preferred collection, dial color, dial style, watch style, case material, strap material, case size, movement, complication and features, watch knowledge, trigger, hobbies, interests, tone of voice, clienteling engagement, event preferences

Customer satisfaction surveysIf specific cookies is accepted: Scores and comments for NPS and CSAT questions
Newsletter subscription and distributionEmail address, first name, last name, opt-in communications
Event registration and participation management (e.g., pop-ups) first name, last name, email or phone number, country code, postal code, residential country, birthday(DDMM), preferred language, Preferred contact method
Claims & InquiriesCustomer/prospect inquiries and support via other channelsPhone Extension, Phone Type5 years
Customer/prospect claimsPhone Extension, Phone Type

RecipientPurposeProvided ItemsRetention and Use Period
Naver Financial CorporationPayment and smooth transaction processing, customer management such as customer consultation and complaint handling/prevention of fraudulent use, provision of purchase benefits, and payment settlement Name, Birthday, Buyer Identification Number, Payment Product Information5 years from the payment date, or until the retention period mandated by relevant laws
TAG Heuer SA

LVMH Relojeria Y Joyeria Iberia

LVMH watch & Jewellery Australia

LVMH Watch & Jewellery Macau Co

LVMH Watch & Jewellery Central Europe GmbH

LVMH Watch & Jewelry USA, Inc.

LVMH Watch & Jewelry Canada

LVMH Watch & Jewellery UK Ltd

LVMH Watch & Jewelry FZ LLC

LVMH Watch & Jewellery Taiwan

LVMH Watch & Jewellery Thailand

LVMH Watch & Jewellery Singapore

LVMH Watch & Jewelry Japan KK

LVMH Montres & Joaillerie France

LVMH Watch & Jewelry Malaysia

LVMH Relojeria y Joyeria de Mexico

LVMH Watch & Jewelry Italia S.p.a

LVMH Swiss Manufactures SA

LVMH Watch & Jewellery Hong Kong Limited

To provide you the same personalized services worldwideAccount creation and management & legal noticesTitle, country code, city, province, residential country, birthday(DDMM), preferred language, preferred contact method5 years from last contact for clients (buyers) and 3 years for prospects
Marketing (Customers & Prospects) Email address, phone number, first name, last name, opt-in communications, country code, postal code, residential country, birthday(DDMM), preferred language, Preferred contact method, Cookies 

CRO – service provider Content Square relevant Cookies

Tagging - preferred collection, dial color, dial style, watch style, case material, strap material, case size, movement, complication and features, watch knowledge, trigger, hobbies, interests, tone of voice, clienteling engagement, event preferences

If specific cookies is accepted: Scores and comments for NPS and CSAT questions

5 years from last contact for clients (buyers) and 3 years for prospects
Claims & InquiriesPhone Extension, Phone Type5 years

RecipientPurposeTime and Method of TransferProvided ItemsRetention and Use Period
TAG Heuer SA 

(Switzerland; https://www.tagheuer.com/kr/en/contact/)

LVMH Relojeria Y Joyeria Iberia 

(Spain; https://www.tagheuer.com/es/en/contact/)

LVMH watch & Jewellery Australia 

(Australia ; https://www.tagheuer.com/au/en/contact/)

LVMH Watch & Jewellery Macau Co 

(Macau; https://www.tagheuer.com/mo/en/contact/)

LVMH Watch & Jewellery Central Europe GmbH 

(Germany; https://www.tagheuer.com/de/en/contact/)

LVMH Watch & Jewelry USA, Inc. 

(USA; https://www.tagheuer.com/us/en/contact/)

LVMH Watch & Jewelry Canada 

(Canada; https://www.tagheuer.com/ca/en/contact/)

LVMH Watch & Jewellery UK Ltd 

(UK; https://www.tagheuer.com/gb/en/contact/)

LVMH Watch & Jewelry FZ LLC 

(UAE; https://www.tagheuer.com/ae/en/contact/)

LVMH Watch & Jewellery Taiwan 

(Taiwan; https://www.tagheuer.com/tw/en/contact/)

LVMH Watch & Jewellery Thailand 

(Thailand; https://www.tagheuer.com/th/en/contact/)

LVMH Watch & Jewellery Singapore 

(Singapore; https://www.tagheuer.com/sg/en/contact/)

LVMH Watch & Jewelry Japan KK 

(Japan; https://www.tagheuer.com/jp/en/contact/)

LVMH Montres & Joaillerie France 

(France; https://www.tagheuer.com/fr/en/contact/)

LVMH Watch & Jewelry Malaysia 

(Malaysia; https://www.tagheuer.com/my/en/contact/)

LVMH Relojeria y Joyeria de Mexico 

(Mexico; https://www.tagheuer.com/mx/en/contact/)

LVMH Watch & Jewelry Italia S.p.a 

(Italy; https://www.tagheuer.com/it/en/contact/)

LVMH Watch & Jewellery Hong Kong Limited 

(Hong Kong; https://www.tagheuer.com/hk/en/contact/)

To provide you the same personalized services worldwideFrom time to time through IT network if necessaryAccount creation and management & legal noticesTitle, country code, city, province, residential country, birthday(DDMM), preferred language, preferred contact method5 years from last contact for clients (buyers) and 3 years for prospects
Marketing (Customers & Prospects)Email address, phone number, first name, last name, opt-in communications, title, country code, postal code, residential country, birthday(DDMM), preferred language, Preferred contact method, Cookies 

CRO – service provider Content Square relevant Cookies

Tagging - preferred collection, dial color, dial style, watch style, case material, strap material, case size, movement, complication and features, watch knowledge, trigger, hobbies, interests, tone of voice, clienteling engagement, event preferences

If specific cookies is accepted: Scores and comments for NPS and CSAT questions

5 years from last contact for clients (buyers) and 3 years for prospects
Claims & InquiriesPhone Extension, Phone Type5 years