| Category | Purpose | Items Collected | Retention and Use Period (Unless a longer retention period is required under applicable laws) |
|---|---|---|---|
| Account creation and management & legal notices | .com account creation and identity verification | First name, Last name, Email address | 5 years from last contact for clients (buyers) and 3 years for prospects |
| In-store account creation and identity verification | First name, last name, email or phone number, country of residence | ||
| Legal notices and compliance-related communications | Email address for emails, Phone number for MMS or call | ||
| Purchase & Order management (Members/Non-Members) | Online order processing and purchase management | email address, first name, last name, postal address, phone number, payment data, purchase content | 5 years from last contact |
| Online Payment processing and transaction management | Payment data, first name, last name | 5 years from the payment date | |
| Delivery and shipping management of online purchases | First name, last name, delivery, phone number | Billing information: 10 years Client profile : 5 years from last contact | |
| In-store purchase processing and transaction management | First name, last name, phone number or email address, Product Reference, Payment Method | 5 years from last contact | |
| Backorder and product availability management | First name, last name, email address | until notification if back in stock and in any event 9 months max should no notification be sent | |
| Customer & Prospect Services | Live chat / online support (including 1:1 inquiries) | Title, first name, last name, email, language, country | 5 years |
| After-sales services (repairs, maintenance, product care) | Customer's billing address, Watch reference, Serial # | 5 years from last contact for clients (buyers) and 3 years for prospects | |
| Returns, exchanges, and refund processing | - Online: For Return: Email, order ID, invoice number For Refund: payment information and identification - Offline: Name, Phone number, Product Reference, Serial Number | 5 years | |
| Store visit reservation (Naver or Kakao) and appointment management | Purpose of Visit, Preferred Appointment Date & Time, Last Name, First Name, Email Address, Phone Number, Preferred Contact Method | 5 years from last contact for clients (buyers) and 3 years for prospects | |
| Event registration and participation management (e.g., pop-ups) | first name, last name, email or phone number, country of residence | If the customer has not opted in to marketing communications, BAA data is anonymised once the appointment purpose has been fulfilled. Otherwise, 5 years from last contact for clients (buyers) and 3 years for prospects | |
| Claims & Inquiries | Customer /prospect inquiries and support via email | first name, last name, email address and phone number | 5 years |
| Customer/prospect inquiries and support via other channels | Language, Topic, Request type, Model Reference or name, Warranty card Reference, Date of Purchase, Watch Serial Number, Description, Online order reference, Date of Order, First Name, Last Name, Email Type, Email, Phone, City, Zip Code, Country/Region | 5 years from last contact for clients (buyers) and 3 years for prospects | |
| Customer/prospect claims | Language, Topic, Request type, Model Reference or name, Warranty card Reference, Date of Purchase, Watch Serial Number, Description, Online order reference, Date of Order, First Name, Last Name, Email Type, Email, Phone, City, Zip Code, Country/Region | 5 years from last contact for clients (buyers) and 3 years for prospects |
| Recipient | Purpose | Provided Items | Retention and Use Period (Unless a longer retention period is required under applicable laws) | |
|---|---|---|---|---|
| Naver Financial Corporation | Payment and smooth transaction processing, customer management such as customer consultation and complaint handling/prevention of fraudulent use, provision of purchase benefits, and payment settlement | Name, Birthday, Buyer Identification Number, Payment Product Information | 결5 years from the payment date, or until the retention period mandated by relevant laws | |
| TAG Heuer SA LVMH Relojeria Y Joyeria Iberia LVMH watch & Jewellery Australia LVMH Watch & Jewellery Macau Co LVMH Watch & Jewellery Central Europe GmbH LVMH Watch & Jewelry USA, Inc. LVMH Watch & Jewelry Canada LVMH Watch & Jewellery UK Ltd LVMH Watch & Jewelry FZ LLC LVMH Watch & Jewellery Taiwan LVMH Watch & Jewellery Thailand LVMH Watch & Jewellery Singapore LVMH Watch & Jewelry Japan KK LVMH Montres & Joaillerie France LVMH Watch & Jewelry Malaysia LVMH Relojeria y Joyeria de Mexico LVMH Watch & Jewelry Italia S.p.a LVMH Swiss Manufactures SA LVMH Watch & Jewellery Hong Kong Limited | To provide you the same personalized services worldwide | .com account creation and identity verification | First name, Last name, Email address | 5 years from last contact for clients (buyers) and 3 years for prospects |
| In-store account creation and identity verification | First name, last name, email or phone number, country of residence | |||
| Legal notices and compliance-related communications | Email address for emails, Phone number for MMS or call | |||
| Online order processing and purchase management | email address, first name, last name, postal address, phone number, payment data, purchase content | 5 years from last contact | ||
| Online Payment processing and transaction management | Payment data, first name, last name | 5 years from the payment date | ||
| Delivery and shipping management of online purchases | First name, last name, delivery, phone number | Billing information: 10 years Client profile : 5 years from last contact | ||
| In-store purchase processing and transaction management | First name, last name, phone number or email address, Product Reference, Payment Method | 5 years from last contact | ||
| Backorder and product availability management | First name, last name, email address | until notification if back in stock and in any event 9 months max should no notification be sent | ||
| Live chat / online support (including 1:1 inquiries) | Title, first name, last name, email, language, country | 5 years | ||
| After-sales services (repairs, maintenance, product care) | Customer's billing address, Watch reference, Serial # | 5 years from last contact for clients (buyers) and 3 years for prospects | ||
| Returns, exchanges, and refund processing | - Online: For Return: Email, order ID, invoice number For Refund: payment information and identification - Offline: Name, Phone number, Product Reference, Serial Number | 5 years | ||
| Store visit reservation (Naver or Kakao) and appointment management | Purpose of Visit, Preferred Appointment Date & Time, Last Name, First Name, Email Address, Phone Number, Preferred Contact Method | If the customer has not opted in to marketing communications, BAA data is anonymised once the appointment purpose has been fulfilled. Otherwise, 5 years from last contact for clients (buyers) and 3 years for prospects | ||
| Event registration and participation management (e.g., pop-ups) | first name, last name, email or phone number, country of residence | 5 years from last contact for clients (buyers) and 3 years for prospects | ||
| Customer /prospect inquiries and support via email | first name, last name, email address and phone number | 5 years | ||
| Customer/prospect inquiries and support via other channels, Customer/prospect claims | Language, Topic, Request type, Model Reference or name, Warranty card Reference, Date of Purchase, Watch Serial Number, Description, Online order reference, Date of Order, First Name, Last Name, Email Type, Email, Phone, City, Zip Code, Country/Region | 5 years from last contact for clients (buyers) and 3 years for prospects | ||
| Recipient | Purpose | Time and Method of Transfer | Provided Items | Retention and Use Period (Unless a longer retention period is required under applicable laws) | |
|---|---|---|---|---|---|
| TAG Heuer SA (Switzerland; https://www.tagheuer.com/kr/en/contact/) LVMH Relojeria Y Joyeria Iberia (Spain; https://www.tagheuer.com/es/en/contact/) LVMH watch & Jewellery Australia (Australia ; https://www.tagheuer.com/au/en/contact/) LVMH Watch & Jewellery Macau Co (Macau; https://www.tagheuer.com/mo/en/contact/) LVMH Watch & Jewellery Central Europe GmbH (Germany; https://www.tagheuer.com/de/en/contact/) LVMH Watch & Jewelry USA, Inc. (USA; https://www.tagheuer.com/us/en/contact/) LVMH Watch & Jewelry Canada (Canada; https://www.tagheuer.com/ca/en/contact/) LVMH Watch & Jewellery UK Ltd (UK; https://www.tagheuer.com/gb/en/contact/) LVMH Watch & Jewelry FZ LLC (UAE; https://www.tagheuer.com/ae/en/contact/) LVMH Watch & Jewellery Taiwan (Taiwan; https://www.tagheuer.com/tw/en/contact/) LVMH Watch & Jewellery Thailand (Thailand; https://www.tagheuer.com/th/en/contact/) LVMH Watch & Jewellery Singapore (Singapore; https://www.tagheuer.com/sg/en/contact/) LVMH Watch & Jewelry Japan KK (Japan; https://www.tagheuer.com/jp/en/contact/) LVMH Montres & Joaillerie France (France; https://www.tagheuer.com/fr/en/contact/) LVMH Watch & Jewelry Malaysia (Malaysia; https://www.tagheuer.com/my/en/contact/) LVMH Relojeria y Joyeria de Mexico (Mexico; https://www.tagheuer.com/mx/en/contact/) LVMH Watch & Jewelry Italia S.p.a (Italy; https://www.tagheuer.com/it/en/contact/) LVMH Watch & Jewellery Hong Kong Limited (Hong Kong; https://www.tagheuer.com/hk/en/contact/) | To provide you the same personalized services worldwide | From time to time through IT network if necessary | .com account creation and identity verification | First name, Last name, Email address | 5 years from last contact for clients (buyers) and 3 years for prospects |
| In-store account creation and identity verification | First name, last name, email or phone number, country of residence | ||||
| Legal notices and compliance-related communications | Email address for emails, Phone number for MMS or call | ||||
| Online order processing and purchase management | email address, first name, last name, postal address, phone number, payment data, purchase content | 5 years from last contact | |||
| Online Payment processing and transaction management | Payment data, first name, last name | 5 years from the payment date | |||
| Delivery and shipping management of online purchases | First name, last name, delivery, phone number | Billing information: 10 years Client profile : 5 years from last contact | |||
| In-store purchase processing and transaction management | First name, last name, phone number or email address, Product Reference, Payment Method | 5 years from last contact | |||
| Backorder and product availability management | First name, last name, email address | until notification if back in stock and in any event 9 months max should no notification be sent | |||
| Live chat / online support (including 1:1 inquiries) | Title, first name, last name, email, language, country | 5 years | |||
| After-sales services (repairs, maintenance, product care) | Customer's billing address, Watch reference, Serial # | 5 years from last contact for clients (buyers) and 3 years for prospects | |||
| Returns, exchanges, and refund processing | - Online: For Return: Email, order ID, invoice number For Refund: payment information and identification - Offline: Name, Phone number, Product Reference, Serial Number | 5 years | |||
| Store visit reservation (Naver or Kakao) and appointment management | Purpose of Visit, Preferred Appointment Date & Time, Last Name, First Name, Email Address, Phone Number, Preferred Contact Method | If the customer has not opted in to marketing communications, BAA data is anonymised once the appointment purpose has been fulfilled. Otherwise, 5 years from last contact for clients (buyers) and 3 years for prospects | |||
| Event registration and participation management (e.g., pop-ups) | first name, last name, email or phone number, country of residence | 5 years from last contact for clients (buyers) and 3 years for prospects | |||
| Customer /prospect inquiries and support via email | first name, last name, email address and phone number | 5 years | |||
| Customer/prospect inquiries and support via other channels, Customer/prospect claims | Language, Topic, Request type, Model Reference or name, Warranty card Reference, Date of Purchase, Watch Serial Number, Description, Online order reference, Date of Order, First Name, Last Name, Email Type, Email, Phone, City, Zip Code, Country/Region | 5 years from last contact for clients (buyers) and 3 years for prospects | |||
| Category | Purpose | Items Collected | Retention and Use Period (Unless a longer retention period is required under applicable laws) |
|---|---|---|---|
| Account creation and management & legal notices | .com account creation and identity verification | Title | 5 years from last contact for clients (buyers) and 3 years for prospects |
| In-store account creation and identity verification | Postal code, birthday(DDMM), preferred language, preferred contact method | ||
| Customer &Prospect Services | Store visit reservation (Naver or Kakao) and appointment management | Title | If the customer has not opted in to marketing communications, BAA data is anonymised once the appointment purpose has been fulfilled. Otherwise, 5 years from last contact for clients (buyers) and 3 years for prospects |
| Event registration and participation management (e.g., pop-ups) | postal code, birthday(DDMM), preferred language, Preferred contact method | 5 years from last contact for clients (buyers) and 3 years for prospects | |
| Marketing (Prospects) | General marketing communications (email, SMS, phone, WhatsApp, KakaoTalk, etc.) | Email address for emails, Phone number for MMS or call | 3 years from last contact |
| Online behavioral advertising and tracking (cookies, browsing data) | Cookies | Up to 1 year if cookies are accepted | |
| Newsletter subscription and distribution | Email address, first name, last name, opt-in communications | 3 years from last contact | |
| Marketing (Customers) | General marketing communications (email, SMS, phone, WhatsApp, KakaoTalk, etc.) | Email address for emails, Phone number for MMS or call | 5 years from last contact |
| Online behavioral advertising and tracking (cookies, browsing data) | Cookies | Up to 1 year if cookies are accepted | |
| Analysis of preferences, interests, and purchasing behavior (including tagging) | - Online: CRO (service provider Content Square relevant Cookies) - Offline: Tagging - preferred collection, dial color, dial style, watch style, case material, strap material, case size, movement, complication and features, watch knowledge, trigger, hobbies, interests, tone of voice, clienteling engagement, event preferences | Up to 1 year if cookies are accepted Tags : 5 years from last contact for clients (buyers) and 3 years for prospects | |
| Customer satisfaction surveys | If specific cookies is accepted: Scores and comments for NPS and CSAT questions | 5 years from last contact for clients (buyers) and 3 years for prospects | |
| Newsletter subscription and distribution | Email address, first name, last name, opt-in communications | 5 years from last contact | |
| Claims & Inquiries | Customer /prospect inquiries and support via email | Title | 5 years |
| Customer/prospect inquiries and support via other channels, Customer/prospect claims | Title, Phone Extension, Phone Type | 5 years from last contact for clients (buyers) and 3 years for prospects |
| Recipient | Purpose | Provided Items | Retention and Use Period (Unless a longer retention period is required under applicable laws) | ||
|---|---|---|---|---|---|
| TAG Heuer SA LVMH Relojeria Y Joyeria Iberia LVMH watch & Jewellery Australia LVMH Watch & Jewellery Macau Co LVMH Watch & Jewellery Central Europe GmbH LVMH Watch & Jewelry USA, Inc. LVMH Watch & Jewelry Canada LVMH Watch & Jewellery UK Ltd LVMH Watch & Jewelry FZ LLC LVMH Watch & Jewellery Taiwan LVMH Watch & Jewellery Thailand LVMH Watch & Jewellery Singapore LVMH Watch & Jewelry Japan KK LVMH Montres & Joaillerie France LVMH Watch & Jewelry Malaysia LVMH Relojeria y Joyeria de Mexico LVMH Watch & Jewelry Italia S.p.a LVMH Swiss Manufactures SA LVMH Watch & Jewellery Hong Kong Limited | To provide you the same personalized services worldwide | Account creation and management & legal notices | .com account creation and identity verification | Title | 5 years from last contact for clients (buyers) and 3 years for prospects |
| In-store account creation and identity verification | Postal code, birthday(DDMM), preferred language, preferred contact method | ||||
| Customer &Prospect Services | Store visit reservation (Naver or Kakao) and appointment management | Title | If the customer has not opted in to marketing communications, BAA data is anonymised once the appointment purpose has been fulfilled. Otherwise, 5 years from last contact for clients (buyers) and 3 years for prospects | ||
| Event registration and participation management (e.g., pop-ups) | postal code, birthday(DDMM), preferred language, Preferred contact method | 5 years from last contact for clients (buyers) and 3 years for prospects | |||
| Marketing (Prospects) | General marketing communications (email, SMS, phone, WhatsApp, KakaoTalk, etc.) | Email address for emails, Phone number for MMS or call | 3 years from last contact | ||
| Online behavioral advertising and tracking (cookies, browsing data) | Cookies | Up to 1 year if cookies are accepted | |||
| Newsletter subscription and distribution | Email address, first name, last name, opt-in communications | 3 years from last contact | |||
| Marketing (Customers) | General marketing communications (email, SMS, phone, WhatsApp, KakaoTalk, etc.) | Email address for emails, Phone number for MMS or call | 5 years from last contact | ||
| Online behavioral advertising and tracking (cookies, browsing data) | Cookies | Up to 1 year if cookies are accepted | |||
| Analysis of preferences, interests, and purchasing behavior (including tagging) | - Online: CRO (service provider Content Square relevant Cookies) - Offline: Tagging - preferred collection, dial color, dial style, watch style, case material, strap material, case size, movement, complication and features, watch knowledge, trigger, hobbies, interests, tone of voice, clienteling engagement, event preferences | Up to 1 year if cookies are accepted Tags : 5 years from last contact for clients (buyers) and 3 years for prospects | |||
| Customer satisfaction surveys | If specific cookies is accepted: Scores and comments for NPS and CSAT questions | 5 years from last contact for clients (buyers) and 3 years for prospects | |||
| Newsletter subscription and distribution | Email address, first name, last name, opt-in communications | 5 years from last contact | |||
| Claims & Inquiries | Customer /prospect inquiries and support via email | Title | 5 years | ||
| Customer/prospect inquiries and support via other channels, Customer/prospect claims | Title, Phone Extension, Phone Type | 5 years from last contact for clients (buyers) and 3 years for prospects | |||
| Recipient | Purpose | Time and Method of Transfer | Provided Items | Retention and Use Period (Unless a longer retention period is required under applicable laws) | ||
|---|---|---|---|---|---|---|
| TAG Heuer SA (Switzerland; https://www.tagheuer.com/kr/en/contact/) LVMH Relojeria Y Joyeria Iberia (Spain; https://www.tagheuer.com/es/en/contact/) LVMH watch & Jewellery Australia (Australia ; https://www.tagheuer.com/au/en/contact/) LVMH Watch & Jewellery Macau Co (Macau; https://www.tagheuer.com/mo/en/contact/) LVMH Watch & Jewellery Central Europe GmbH (Germany; https://www.tagheuer.com/de/en/contact/) LVMH Watch & Jewelry USA, Inc. (USA; https://www.tagheuer.com/us/en/contact/) LVMH Watch & Jewelry Canada (Canada; https://www.tagheuer.com/ca/en/contact/) LVMH Watch & Jewellery UK Ltd (UK; https://www.tagheuer.com/gb/en/contact/) LVMH Watch & Jewelry FZ LLC (UAE; https://www.tagheuer.com/ae/en/contact/) LVMH Watch & Jewellery Taiwan (Taiwan; https://www.tagheuer.com/tw/en/contact/) LVMH Watch & Jewellery Thailand (Thailand; https://www.tagheuer.com/th/en/contact/) LVMH Watch & Jewellery Singapore (Singapore; https://www.tagheuer.com/sg/en/contact/) LVMH Watch & Jewelry Japan KK (Japan; https://www.tagheuer.com/jp/en/contact/) LVMH Montres & Joaillerie France (France; https://www.tagheuer.com/fr/en/contact/) LVMH Watch & Jewelry Malaysia (Malaysia; https://www.tagheuer.com/my/en/contact/) LVMH Relojeria y Joyeria de Mexico (Mexico; https://www.tagheuer.com/mx/en/contact/) LVMH Watch & Jewelry Italia S.p.a (Italy; https://www.tagheuer.com/it/en/contact/) LVMH Watch & Jewellery Hong Kong Limited (Hong Kong; https://www.tagheuer.com/hk/en/contact/) | To provide you the same personalized services worldwide | From time to time through IT network if necessary | Account creation and management & legal notices | .com account creation and identity verification | Title | 5 years from last contact for clients (buyers) and 3 years for prospects |
| In-store account creation and identity verification | Postal code, birthday(DDMM), preferred language, preferred contact method | |||||
| Customer &Prospect Services | Store visit reservation (Naver or Kakao) and appointment management | Title | If the customer has not opted in to marketing communications, BAA data is anonymised once the appointment purpose has been fulfilled. Otherwise, 5 years from last contact for clients (buyers) and 3 years for prospects | |||
| Event registration and participation management (e.g., pop-ups) | postal code, birthday(DDMM), preferred language, Preferred contact method | 5 years from last contact for clients (buyers) and 3 years for prospects | ||||
| Marketing (Prospects) | General marketing communications (email, SMS, phone, WhatsApp, KakaoTalk, etc.) | Email address for emails, Phone number for MMS or call | 3 years from last contact | |||
| Online behavioral advertising and tracking (cookies, browsing data) | Cookies | Up to 1 year if cookies are accepted | ||||
| Newsletter subscription and distribution | Email address, first name, last name, opt-in communications | 3 years from last contact | ||||
| Marketing (Customers) | General marketing communications (email, SMS, phone, WhatsApp, KakaoTalk, etc.) | Email address for emails, Phone number for MMS or call | 5 years from last contact | |||
| Online behavioral advertising and tracking (cookies, browsing data) | Cookies | Up to 1 year if cookies are accepted | ||||
| Analysis of preferences, interests, and purchasing behavior (including tagging) | - Online: CRO (service provider Content Square relevant Cookies) - Offline: Tagging - preferred collection, dial color, dial style, watch style, case material, strap material, case size, movement, complication and features, watch knowledge, trigger, hobbies, interests, tone of voice, clienteling engagement, event preferences | Up to 1 year if cookies are accepted Tags : 5 years from last contact for clients (buyers) and 3 years for prospects | ||||
| Customer satisfaction surveys | If specific cookies is accepted: Scores and comments for NPS and CSAT questions | 5 years from last contact for clients (buyers) and 3 years for prospects | ||||
| Newsletter subscription and distribution | Email address, first name, last name, opt-in communications | 5 years from last contact | ||||
| Claims & Inquiries | Customer /prospect inquiries and support via email | Title | 5 years | |||
| Customer/prospect inquiries and support via other channels, Customer/prospect claims | Title, Phone Extension, Phone Type | 5 years from last contact for clients (buyers) and 3 years for prospects | ||||