January 15, 2018


Following the launch of the TAG Heuer Connected Modular, TAG Heuer is expanding the collection to include its connected watch with a new diameter of 41 mm.

Unveiled during the Geneva Days 2018, this new version of the TAG Heuer connected watch offers a smaller and more elegant diameter, new colours and performance improvements.

The TAG Heuer Connected Modular 41 combines the latest technologies available in Silicon Valley and the savoir-faire of a genuine Swiss watch, bearing the Swiss Made label.

Developed in collaboration with Intel and GoogleTM, the TAG Heuer Connected Modular 41 features several improvements made to the 45mm version: its AMOLED 390x390 screen offers 326 ppi resolution and improved brightness – max. 350 nits.

Its storage capacity has also been increased to 8 GB, and its RAM memory to 1 GB, making it extremely smooth under any usage conditions.

The TAG Heuer Connected Modular 41 also features the modular concept to fit every mood and outfit. 7 standard models are available in boutiques and online. Strap and lugs can be customised. And 9 new strap colours have been added to the collection: pink, blue or white leather.
The connected module can still be replaced with a Calibre 5 three-hand mechanical module. The connected piece becomes an attractive mechanical watch in just a few clicks.

The new model offers all the TAG Heuer Connected Modular 45’s functionalities. The Swiss-made TAG Heuer Connected Modular 41 was designed at TAG Heuer, in Switzerland. Water resistant under 50 metres, the watch features a GPS, an NFC sensor allowing contactless payment via Android PayTM, a very high definition AMOLED screen and numerous customisable TAG Heuer dials from the TAG Heuer Studio.

Running on the Android WearTM operating system, the TAG Heuer Connected 45 and 41 are compatible with AndroidTM 4.4 phones (excluding Go edition) and iOS 9.3 or later versions.