CYCLING

In cycling, each split second matters. And under pressure, even the smallest timing mistake can wreak havoc on hours of exertion. Official Timekeeper of the dizzying races of the Haute Route, TAG Heuer also supports BMC Racing in building its victories. Precision and synchronisation are these partners’ driving motto. Because once on the gravel, the struggle is far from merely beating other racers – it’s about beating time.

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MOTORSPORT

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Formula E - TAG Heuer

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FORMULA E

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By TAG Heuer team, TAG HEUER TEAM — 10 months 2 weeks ago

MXGP…IS BACK!

Indy 500 – TAG Heuer

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INDY 500

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By TAG Heuer team, TAG HEUER TEAM — 10 months 2 weeks ago

MXGP…IS BACK!

SOCCERmobile_title_border

SOCCER

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LIFESTYLEmobile_title_border

Made to live to the fullest. Always ready for unexpected challenges.

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All Lifestyle partnershipsscreen_reader_only_content

SPORTSmobile_title_border

There is no finish line, no quitting, no hiding.

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All Sports Partnershipsscreen_reader_only_content