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Creating an exceptional watch is a challenge. 

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For TAG Heuer the power of an idea
sets the journey in motion.

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The watch case. 

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Always in touch with the skin.
And intended as a natural extension of the wearer. 

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Like the body,
the case protects the inner organs of the watch.  

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Gradually,
the raw material is brought into shape.

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Polishing starts on a machine.

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It is then meticulously perfected by hand

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to give the case an immaculate finish. 

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Truly the face of the watch,

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the dial requires utmost attention to detail. 

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For each specific design:
Surface treatments that are as fascinating as they are subtle… 

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The pinnacle of TAG Heuer’s expertise and know-how. 

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The markings and signature are pad printed

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and the appliques positioned with extreme precision.

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Applied with a micro syringe,

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the photoluminescent substance ensures perfect legibility,

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even in total darkness.

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The creation of the movement marks a crucial moment:

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the transformation of matter
into a high-precision TAG Heuer watch calibre. 

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Equipped with cutting-edge technology, 

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our watchmakers assemble each movement

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with unparalleled precision.

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The balance-spring is delicately put in place,

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and the heart of the watch begins to beat.

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With surgical precision,

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watchmakers join the case,

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dial and movement as these components

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come together for the first time.

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The watch springs to life.

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TAG Heuer watches are subjected to a plethora of tests

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Shock

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Water resistance

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Chronograph Accuracy

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Torsion 

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Every single watch lives up
to the challenges set by our watchmakers. 

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The idea finally becomes a timeless object.