TAG Heuer FORMULA 1 Aston Martin Red Bull Racing Team
Two special series in honour of the famously unconventional Formula 1 team
A landmark agreement back in December 2015 saw TAG Heuer become the Official Timekeeper & Official Watch of the Formula 1 Aston Martin Red Bull Racing team. The two brands announced the new name of the 2016 car, "Aston Martin Red Bull Racing - TAG Heuer RB12", with TAG Heuer being included in the team's official name. It is the first time a watchmaker has ever been named directly in the official title of an F1 team.
Aston Martin Red Bull Racing has amassed four Double World Champion titles, having won the FIA Constructors' and Drivers' titles each year in 2010, 2011, 2012 and 2013. However, it was Aston Martin Red Bull Racing's unorthodox approach to the sport and to entertainment which appealed to TAG Heuer, one which is perfectly in line with the Swiss watch brand's new marketing strategy.
Today, at the most glamorous of all Formula 1 Grand Prix events – Monaco – and to celebrate its first year of partnership with the most unconventional team in Formula 1, TAG Heuer is introducing two special series TAG Heuer Formula 1 Aston Martin Red Bull Racing Team watches.
Of course, the steel chronograph bears the team's colours, midnight blue and red, an alliance which naturally alludes to the racing mindset. Adorned with a bezel sporting a tachymeter scale in matte blue aluminium, this piece reflects the DNA of the TAG Heuer Formula 1 collection perfectly. The watch is available in two versions, one of which has a steel bracelet in keeping with the watch brand's flagship models. So what is new? This model is also available with a strap made from technical textile for a sportier look, with red stitching inspired by the seat belts of racing cars. The quartz chronograph movement is accurate to a tenth of a second – an indispensable feature in a motor racing watch – and is displayed on the small counter at 6 o'clock, with the minute counter at 9 o'clock and the current seconds counter at 3 o'clock. The hands are red, matching the team colours and complement the white counters and deep blue case back perfectly. The back of the case is of course engraved with the legendary black and white chequered flag, symbol of Formula 1, as well as the exclusive Aston Martin Red Bull Racing Team logo.