TAG Heuer Presents the Major League Soccer Rivalry Week #DontCrackUnderPressure Free Kick Challenge

TAG Heuer is proud to present the #Don’tCrackUnderPressure challenge in the heart of New York City to celebrate Major League Soccer’s Rivalry week.


Dax McCarty, midfielder for the NY Red Bulls and 2015 MLS Best XI and MLS All-Star Game player, battled against Shannon Gomez from NYCFC in Flatiron Plaza in a series of shoot outs to determine which player could score the most goals within a matter of minutes. The exciting competition pitted the two rivals against each other ahead of their teams’ match on Saturday, each contending for the chance to claim victory and to benefit charity. TAG Heuer made a donation on behalf of the winner to Street Football USA, a national sport development program that uses football to help adults and youths overcome poverty and homelessness.


The challenge united these two football stars in a mutual quest to benefit charity, as well as to demonstrate their ability to withstand pressure and succeed in competition, embodying the ideals of TAG Heuer’s #Don’tCrackUnderPressure philosophy. Both players wore the Aquaracer 300m chronograph, a watch created for those who rely on TAG Heuer’s outstanding performance qualities and designed to remain steadfast in extreme conditions.

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