TAG Heuer and Porsche. These two icons of design, quality, and innovation have journeyed in parallel since 1963. The time has come to unite on a single track.
Fusion of renowned motorsports design silhouettes with prestigious materials. It is with the purist design of the Porsche Carrera 911 and the sporty elegant TAG Heuer Carrera that the two icons cultivate the sporting and avant-garde spirits, with fine details like custom colors and automotive-inspired finishes, transcending timeless classics.
Launch of the TAG Heuer Connected. With the third generation of its visionary Connected timepiece, TAG Heuer makes a design and technological statement that further solidifies its position as leader of the luxury connected watch category. The models are unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition.
Porsche releases the first models of a new electric car series: The Taycan. With its clean and purist design the motorsport icon preserved its PORSCHE DNA as well as signaling a new era for the E-performance.
One of the great racers of the 1960s and early 1970s was the Swiss driver Jo Siffert, who claimed his first major victories at Daytona and Sebring in a Porsche 907. Friends with Ferry Porsche, Siffert was also close to Jack Heuer, and wore a Heuer chronograph and logo patch on his overalls at all times when racing.
In 1972, Porsche unveiled their own 911 Carrera. The iconic car took to the track at the prestigious 12 Hours of Sebring race in Florida. From that day on, Porsche and TAG Heuer have pursued the legacy of Carrera — a storied name from the golden age of motorsports.
The Carrera Panamericana was an extremely dangerous road race, a grueling 2000-plus mile race across Mexico. While the event ended after few years, its legacy lives on. Inspired by the strength of its name and spirit, Jack Heuer imagined the first Carrera wristwatch chronograph, released in 1963.
Two icons of design, quality, and innovation teamed up to craft this special edition. A sporty design full of references to both brands, upholding the excellence of both names without diluting the essence of either, with proud red highlights, and the manufacture Heuer 02 movement beating away inside.
Bold, sporty style
Porsche-inspired strap stitching
Numerals in Porsche font
Custom sports packaging
The TAG Heuer Porsche Formula E team represents both brands’ passion for innovation and audacity. The development of the fully electronic Porsche 99X, with its ambitious E-Performance Powertrain, is supported by TAG Heuer and Porsche. Proof that tradition doesn't live in the past.
Relive our partnership launch event and enter the strongest-ever partnership between an auto maker and a watch brand.
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