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By TAG Heuer team, TAG HEUER —  25 Jul 2017

A NEW TAG HEUER BOUTIQUE IS TAKING SHAPE

TAG Heuer opens a new Franchise Boutique in London’s iconic Old Spitalfields Market.

TAG Heuer has continued its expansion with a new Franchise Boutique in London’s historic Old Spitalfields Market in partnership with Aurum holdings.

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Old Spitalfields market was built in 1877 and is one of London’s finest surviving market halls from the era. Open seven days a week, stalls and boutiques sell an array of food, fashion and art.

With TAG Heuer’s rich heritage of pushing boundaries and breaking rules to overcome technological restraints and create daring watches and chronographs, it is little wonder that Spitalfields market has been chosen as the latest location in the expanding portfolio of Boutiques.

TAG Heuer’s new Boutique has a unique interior which is in fitting with the markets creative flair, an art installation from TAG Heuer’s art provocateur Alec Monopoly stands out as a focal point in store as well as a focus on the new Connected Modular 45 watch collection which allows customers to peruse the full range and personalise their watch design via an interactive display.

A NEW TAG HEUER BOUTIQUE IS TAKING SHAPE

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