The motor-racing inspired collection for men and women who dare live life at full speedDISCOVER ALL WATCHESof Tag Heuer Formula 1
Through its legendary drivers like Juan Manuel Fangio and Ayrton Senna, TAG Heuer’s commitment to Formula 1 runs deep.
The racing-inspired notches on the bezel is an emblematic feature of this TAG Heuer’s luxury collection. It is the only series emblazoned with the colored TAG Heuer shield.View All TAG Heuer Formula 1 Watches
Built for speed, the casual sports watch worn by Formula 1 legends has an metal bracelet with driver extension to fit over the sleeve of a racing suit. Highly shock resistant, it goes through more than 60 quality tests and can take anything your life’s adventure throws at it.View All Watches with Driver Extensionof Tag Heuer Formula 1
YOUTHFUL, SPORTY, SUPER-TOUGH AND EASY TO READ IN ALL CONDITIONSVIEW ALL WATCHES WITH SUPER-LUMINOVA®of Tag Heuer
« I am not designed to come second or third. I am designed to win. Racing is in my blood. »Ayrton Senna, TAG Heuer Ambassador and famous racing driver
Function meets fashion in the famous TAG Heuer Formula 1 Lady collection, now a series of completely redesigned watches that can be personalized with interchangeable straps. Switch from sporty to classic in just one click.View All Chic Watchesof Tag Heuer
For more than 160 years, TAG Heuer has led, never followed, setting its own rules and driving watchmaking into uncharted territories. Its timepieces are not faithful reflections of tradition, but true representatives of design and engineering at their most innovative and awe-inspiring.Discover our Savoir-Faire
Jack Heuer strikes a deal with Scuderia Ferrari to provide timekeeping equipment. Their drivers start wearing Heuer watches, and the watchmaker becomes the first non-automotive brand to sponsor motor racing.
Heuer joins TAG (Techniques d’Avant-Garde) and as TAG Heuer the brand becomes McLaren’s racing team sponsor. The following year the TAG Heuer Formula 1 is launched, tested by McLaren drivers.
TAG Heuer is the official timekeeper of Formula 1. The top drivers wear the circuit’s top watch, the hugely successful TAG Heuer Formula 1. In 2004, it relaunches the Collection, and becomes Official Timekeeper of the Indianapolis 500.
TAG Heuer becomes Official Timekeeper and Partner of ASTON MARTIN RED BULL Racing Formula 1 Team.