December 15, 2014

TAG Heuer and FIA Formula E: A 100,000 Volt Partnership

TAG Heuer’s participation in the new FIA Formula-E Championship, the world’s first fully electric motor-racing series, is now at full throttle. A founding partner and the official timekeeper of the championship, the Swiss watchmaker is also the official watch partner of two of its top teams, Mahindra Racing and China Racing.

Punta Del Este was the first city in Latin America to welcome the new FIA Formula E championship on a “Monte-Carlo” inspired circuit and the third stop of the world’s first fully electric motor-racing series. Nelson Piquet Jr from China Racing finished second. Lucas di Grassi, friend of the brand, secured his position of leader of the championship thanks to his third place and third podium in three races.

But Formula E is more than a race: it has entertainment, music, technology and sustainability at its very heart and the celebration in Punta del Este was fantastic and the atmosphere worthy of legendary carnivals.

Lucas di Grassi made a brief stop at the TAG Heuer store located at Sensation du Temps in Conrad hotel and faced a challenge on a Scalextric circuit with the brand’s invitees and presented the authentic car of the e-prix series; the incredible fully electric Spark-Renault SRT_01. Lucas who wore his TAG Heuer Monaco 24, did not fail this incredible timepiece as he performed very well under pressure the same way this watch would have if it had received an important impact thanks to its unique shock absorbing system. At TAG Heuer precision, reliability and passion mean everything, time never stops why should he…

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