BORN ON THE RACETRACK IN 1963

The iconic sports watch designed for professional drivers and sports-car enthusiasts.

IN PRAISE OF SAVOIR-FAIRE

PASSION MEETS PRECISION IN THE TAG HEUER CARRERA

The iconic TAG Heuer Carrera embodies a legacy of precision, merging the Maison’s deep-rooted savoir-faire with a relentless pursuit of horological perfection.

Learn more ABOUT OUR SAVOIR FAIRE
THE tag heuer carrera, a tribute to the famously dangerous Carrera Panamericana auto race

LA CARRERA PANAMERICANA

Since 1991, TAG Heuer is a proud partner of the Carrera Panamericana, a gruelling race stretching across the unforgivable Mexican landscape. First held in 1950 but cancelled in 1955, it was revived in 1988. Jack Heuer’s famous Carrera chronograph - released in 1963 - paid homage to this one-of-a-kind event.

discover THE PARTNERSHIP

MORE STORIES ON OUR ONLINE MAGAZINE - THE EDGE

TAG HEUER CARRERA, FROM 1963 TO NOW.

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TAG HEUER CARRERA

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