Hemsworth recently reunited with director Ron Howard for “In the Heart of the Sea” after working together on “Rush,” where he portrayed Formula One driver James Hunt. This is when he teamed up with TAG Heuer for the first time. Rush was the beginning of a beautiful friendship, which naturally evolved into Chris Hemsworth joining the TAG Heuer family of brand ambassadors, as the true fan of the brand he is. Chris Hemsworth works hard and chooses his roles carefully. He handles pressure by taming it, and turning it to his advantage. DontCrackUnderPressure was coined with him in mind.