Ayrton-Senna

TAG HEUER FORMULA 1

TRIBUTE TO AYRTON SENNA

Fearless, victorious, and charismatic, the Brazilian daredevil and record-breaking racer Ayrton Senna immortalised his name on the racetrack and beyond. Ready to take pole position, the new TAG Heuer Formula 1 Special Edition pays tribute to this timeless legend.

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A RACER LIKE NO OTHER

Longstanding TAG Heuer heritage ambassador, the legendary driver Senna pushed the limits of F1 racing with unmatched energy and talent. Our partnership with Ayrton Senna honours his exemplary career and ensures his inspiring legacy continues to lead the way. 

THE COLOURS OF VICTORY

Sporting Senna’s signature black and yellow colours in a nod to the racer’s mythical helmet and Brazilian roots, this sportive watch also showcases the double ‘S’ signature logo on the bezel and 6 o’clock sub-dial. A reminder that the legend of this fearless icon lives on.

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ICONIC DETAILS

The sturdy stainless steel screw-down case back shows an engraved image of the Brazilian driver’s emblematic helmet alongside the words “SENNA SPECIAL EDITION” and a TAG Heuer shield. Unique details that pursue the legacy of “Magic Senna”.

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ROAR AHEAD IN STYLE

Featuring a black calfskin strap embossed with the emblematic “S” Link pattern, the bracelet also sports a steel clasp with double safety push buttons and a TAG Heuer shield. A bold and dynamic special edition, built to live fast with pride and elegance.

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