Kei Nishikori at the Masters of London starting on Sunday
His presence causes hysteria in the Land of the Rising Sun, he is the first tennis player with an Asian nationality to make it into the elite eight-man ATP World Tour Finals that will be staged in London.
Do you know who we are talking about? Kei Nishikori, of course!
Planning his career path as a marathon is his Kei to success, his mental strength and his physical endurance leading him step by step to the highest ever ranking by an Asian man: sixth best player in the world. 2014 is Nishikori’s year of all achievements. While Kei-mania has swept across Japan, TAG Heuer wishes all the best to his ambassador for his new challenge in London, starting on Sunday. To be continued …