"All that glistens is not gold."
TAG Heuer takes “gold standard” to the next level. For our most prestigious models, we use solid 18-carat gold. It’s both beautiful and strong enough to resist anything that comes its way. We also happen to have a heart of gold – TAG Heuer is a member of the Responsible Jewellery Council (RJC) committed to the promotion of ethics, human and social rights and environmental practices in gold mining.