It's a ... watch !
Prototype artisans give life to the first model of new timepieces. Every watch prototype is a brand new creation that's born straight from the minds of TAG Heuer's designers and engineers.
"The magic of a prototype is that it is a unique model and the very first one of its kind."
Raphael Duty, TAG Heuer prototypist and Meilleur Ouvrier de France (a prestigious prize for the best craftsmen in France).
"Raphael's prototypes are perfect enough to wear."
Denis Chardon, Head of restoration of vintage timepieces at TAG Heuer.
Prototype designers and craftsmen are a real factory-within-a-factory and are completely integrated in the whole creation process.
They work on every stage of a product's development, from the original 3D model to the building of a real life prototype through intense testing and fine machining.