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Pure electric energy

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The future is going to be fast, furious and fun. The FIA Formula-E Championship, launched in 2014, is a class of auto racing that uses only electric-powered cars. It’s 100% excitement and 0% emission. Power up because sparks will fly at this action-packed race toward a better world.

The “E” in Formula E stands for electric, energy, environment, engineering and entertainment. It’s more than a race. This fusion of technology, sports, science, design and music is a glimpse at the exciting future in store for the world of motor sports and beyond. It’s all the thrills, the speed and the excitement of racing, this time in an aviation-grade carbon, aluminum and kevlar package. When innovation and excitement collide, the possibilities are endless. Drivers accelerate from zero to 100 in 3 seconds flat and this year, for the first time, a global championship for driverless cars will change motorsports forever. There’s no exhaust, no gasoline, no smell of burning rubber. The air is clean and pure, but the competition is fierce. TAG Heuer is a founding partner of this event rapidly gaining momentum and driving the entire planet to a better tomorrow.

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