Cycle for Survival

TAG Heuer is the Official Timepiece and Timekeeper of Cycle for Survival - the movement to beat rare cancers.

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“TAG Heuer has a history of supporting philanthropic causes and we are proud to join Cycle for Survival in their effort to beat rare cancers,” says Kilian Muller, President and CEO of TAG Heuer North America. “The fight against cancer is never ending and Cycle for Survival demonstrates that strength to never give up, a value that TAG Heuer shares.”

TAG Heuer announced its sponsorship with Cycle for Survival in September 2017 as the Official Timepiece and Timekeeper. Cycle for Survival is the organization behind the movement to beat rare cancers. All funds raised during official rides in Equinox gyms go to the Memorial Sloan Kettering Cancer Centers to fund rare cancer research. During the sponsorship launch event at Time Square in New York City, nearly 1,000 supporters took part, including rare cancer survivors, patients, caregivers, Memorial Sloan Kettering Cancer Center doctors and special guests.

Cycle for Survival

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Henrik Lundquist helps launch TAG Heuer's partnership with Cycle for Survival in Times Square, NYC

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Henrik Lundquist cycles with participants at the Cycle for Survival launch event in Times Square

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Henrik Lundquist shakes hands with Kilian Muller, President of TAG Heuer North America

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Henrik Lundquist shows off the black and orange Connected Modular watch for Cycle for Survival