By TAG Heuer team, TAG HEUER —  01 Sep 2014

TAG Heuer's new look in Paris: From Champs-Elysées to Opéra

The Don’t Crack Under Pressure campaign is on air!

From digital to print, from billboards to boutiques, the new motto is everywhere. The red tire tracks on the windows enhance TAG Heuer’s close links with the motor racing universe and give the displays an twist of energy and boldness that suits so well to the Don’t Crack Under Pressure claim.